Jeff Goodby and Rich Silverstein Teach Advertising and Creativity
Videos Outlines:
1. Meet Your Instructors: Jeff Goodby & Rich Silverstein:
2. Who We Are & How We Got Here:
3. Make Something Out of Nothing:
4. got milk?
5. How to Make Advertising That Lives in Culture: Three Ways to Engage:
6. Working With Brands:
7. Goodby’s Rules for Creative Vandalism:
8. How to Tell a Story in 30 Seconds:
9. On Craft: Writing, Design, and Giving Direction:
10. Is It Funny Enough?
11. It’s Great, but They’ll Never Buy It: Selling a Crazy Idea:
12. Anatomy of a Campaign:
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