Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more Course by IE Business School
Through this course, you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions.
After completing this course you'll be able to use integrated marketing communications (IMC) in the process of creating valuable brands and winning your consumers.
IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples.
After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications and the placement of advertising and digital marketing.
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Learning to Write Marketing Copy Course with Ian Lurie
Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more|Grow your career (German/Portuguese)
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