Public Relations Foundations: Media Training Course with Deirdre Breakenridge
With traditional media outlets, 24-hour news sites, Twitter, and Facebook all competing for attention, getting your message broadcast—and received—the way you want can be tricky.
In this course, PR expert Deirdre Breakenridge identifies the qualities of a good media spokesperson, what to expect from interactions with journalists, how to enhance your message with stats and sound bites, and how to cater your delivery and message to specific media channels and audiences.
LinkedIn Learning helps people discover and develop the most in-demand business, tech and creative skills with personalized recommendations and +14,000 courses taught by industry experts.
Everything you need to know to be successful at PR in a digital world
Learn how to develop effective marketing and PR strategies to help share your library’s programs, services, and value with the broader community.
Public Relations: Use Your Networks to Build Buzz Course with Peter Shankman
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