Search Engine Optimization (SEO) Course by University of California, Davis.
This Specialization will teach you to optimize website content for the best possible search engine ranking.
You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies.
Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
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This course will set you on the right path, help you choose the most effective marketing strategies, and show you how to implement them for your business.
Learn SEO online with practical steps and case studies. This course is suitable for Beginner to Advanced SEOs. Learn Keyword Research, On-page SEO, Off-page SEO, Local SEO, Ecommerce SEO and SEO tools like Google Search Console.
In this course, you can learn how to add powerful and engaging social media content to your content marketing strategy
Discover various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising.
Become a content marketing pro and learn what's involved in professional blogging, including the ins and outs of content marketing in this online course
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