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Marketing Research & Strategy: Master Segmentation, Planning & the Marketing Mix
Learn how to conduct market research, apply segmentation strategies, and use the marketing mix to create a data-driven marketing plan for business success.
Created By Lisa Newton
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Try Personal Plan for freeWhat You'll Learn
- Master essential market research techniques to identify trends, customer needs, and business opportunities.
- Effectively segment your target market and develop strategies to attract the right customers.
- Explore the key elements of the marketing mix and learn how to create a compelling offer that drives sales.
- Understand the role of market research in crafting data-driven marketing strategies for business growth.
- Develop a complete marketing plan that integrates market research, segmentation, and the marketing mix to achieve business success.
Requirements
- Have a business idea or project in mind—Apply market research techniques to real-world scenarios.
Course Description
Are you struggling to create a strong marketing strategy that drives results? Understanding your audience, competition, and market trends is the foundation of business success. This course will equip you with practical, hands-on marketing research techniques that help you make informed business decisions.
Welcome to "Marketing Research & Strategy: A Step-by-Step Guide to Segmentation, Planning & the Marketing Mix." This course will teach you how to apply effective marketing research methods to develop a strategic and competitive marketing plan.
Why Take This Course?
- Learn real-world marketing techniques that businesses use to understand customer behavior and market trends.
- Discover how to segment your market and craft targeted campaigns that drive engagement and conversions.
- Explore the marketing mix and its role in creating an irresistible offer.
- Gain access to a structured workbook to organize your research, insights, and marketing strategy.
- Follow a step-by-step approach that allows you to apply each concept to your own business idea.
Who Should Enroll in This Course?
- Marketing students and business owners looking to create a winning marketing strategy.
- Entrepreneurs and startups wanting to improve their market research and segmentation skills.
- Marketing professionals who want to refine their knowledge of strategic marketing planning.
- Anyone interested in learning practical marketing techniques to drive business growth.
How This Course Stands Out
This course goes beyond just customer research—it provides insights into:
- Internal business analysis—Learn how to assess team satisfaction and company performance.
- Competitor analysis—Discover how to study competitors and gain a competitive advantage.
- Supplier research—Optimize your supply chain with strategic research.
Take the First Step Toward Marketing Success
Whether you're launching a new business or refining an existing marketing strategy, this course will provide you with practical tools and proven methods to create data-driven marketing plans that yield real results.
Don’t wait—enroll now! Start mastering market research and strategy to take your business to the next level.
Course content
1.1. Introduction to market research and strategy.mp4
1.2. Marketing Research Workbook.pdf
1. Marketing Concepts.mp4
2. Marketing Mix Developed.mp4
1. Marketing Research Techniques - part 1.mp4
2. Marketing Research Techniques - part 2.mp4
3. Applying Market Research to Segmentation.mp4
4. Market Research for the Mix.mp4
1. Deciding on the Mix.mp4
2. Deciding on the Marketing Segment Mix.mp4
1. Conclusion.mp4
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Instructor
Lisa Newton, BA MSc AAT, is a dynamic entrepreneur and prolific author with a master’s degree in Investment Management and a first-class honours degree in Accounting with Marketing. In 2004, she launched her first company with just £150, the same month she graduated from City University, London. Remarkably, Lisa has never worked a traditional 9-to-5 job, instead carving a successful path as a serial entrepreneur.
Lisa holds directorships across diverse industries, including telecoms, property management, publishing, hair and beauty, and finance. She has received numerous accolades, such as:
Young Entrepreneur of the Year Award (2007)
Enterprising Business Award (2008)
BE Mogul Award (2016)
Best Accounting Franchisor Awards (2011 & 2012)
Best Bookkeeping Business London (2015 & 2017, Accountancy International Awards)
Books and Publications
Lisa is the author of several influential books, including:
How to Write a Book in Two Weeks
Constant Cashflow
Make the Most of Your Money
How to Start Your Own Bookkeeping Business
Cosmic Ordering with Vision Boards
How to Franchise Your Business
QuickBooks Online: The Handbook
Some of these titles are also available in audiobook format on iTunes and Audible.
Other Ventures
Lisa hosts The Authors Podcast, available on iTunes, where she shares insights and interviews with authors. She actively supports the MS Society and works as a speaker, coach, and consultant, collaborating with like-minded professionals on various projects.
Personal Interests
In her spare time, Lisa enjoys traveling, salsa dancing, writing, learning languages, meditation, yoga, and exploring cosmic ordering. She is passionate about networking and building meaningful connections.
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