Instructor Profile

Dr. Kisholoy Roy is a distinguished educator with a Ph.D. in Management from IIT (Indian School of Mines), Dhanbad, and an MBA in Marketing from Visva-Bharati University, Santiniketan. As an Accredited Management Teacher (AMT) certified by AIMA, New Delhi, and a Google-certified digital marketing professional, Dr. Roy brings a wealth of knowledge and experience to his teaching.

With over 20 years of empirical research in the field of Celebrity Endorsements, Dr. Roy has authored multiple successful books, including:

"How to Execute Celebrity Endorsements for Enhancing Brand Preferences?"

"How has the Indian Brand Endorsement Landscape Evolved?"

He is also a Goodreads author, known for his popular case study trilogy:

"How to Write and Teach Case Studies Effectively?"

"How to Enhance Shelf Life of Case Studies?"

"How to Write Effective Teaching Notes & Teach Case Studies Effectively?"

Dr. Roy’s teaching approach is dynamic, making classes engaging and insightful. He encourages students to think differently and approach problems laterally. Besides teaching, he conducts workshops in digital marketing, copywriting in advertising, case study writing, and self-publishing.