Instructor Profile

David Fradin has dedicated his career to developing exceptional product leaders, training thousands of managers across the globe. Drawing on his extensive experience at Apple and Hewlett-Packard, he enriches his workshops with practical insights and real-world lessons.

At HP, David received classical product management training before being recruited by Apple, where he spearheaded the launch of the first hard disk drive for personal computers. His leadership quickly earned him promotions, becoming Apple /// Group Product Manager and later Business Unit Manager—positions that placed him on the same organizational level as Steve Jobs during that era.

He is the author of “Building Insanely Great Products”, a book that explores the founding principles and product lifecycle practices that shaped Apple’s success and powered its resurgence after 1997. His courses emphasize these proven frameworks—values, vision, and disciplined execution—that made Apple the world’s most valuable company and helped HP achieve decades of growth.

Today, David is the President of Spice Catalyst, serves as a Distinguished Professor of Practice and Advisor for Product Management Programs at WileyNXT, and is also part of the faculty for the IIML-Wiley Data-Driven Product Management Program. His mission is to equip professionals with the knowledge, mindset, and tools to lead innovative products and drive sustainable business growth.