Advanced Certificate in Event Management & Entertainment

This course examines the aspects of event planning at different levels and how to anticipate challenges during the process and before the events. Participants can also draw a wealth of practical knowledge from veterans in the field and gain experience through immersive learning.

A good event is one that creates a positive experience to remember. Such success is attributed to well-thought out planning and proper execution. From content curation to scheduling of activities, the process of event planning is much more than budget, location and guest lists.

Who Should Attend
Executives, Managers and Directors in the following areas:

• Marketing
• Sponsorship
• Business Development
• Event Management/ Sales/ Operations
• Content and Experience Development
• MICE
• Production crew

Learning Objectives

• Identify factors that set events up for failure or success through case studies
• Develop profit strategy for events
• Event pitching: Approach to presentation
• Fundamentals of content creation & development
• Project management & scheduling 
• Process from conceptualisation to actualisation of event

Topic/Structure
To achieve the Advanced Certificate in Event Management & Entertainment, participants need to complete the following modules offered by SMU Academy in sequential order:

• Creative Concepts & New Technology Levers
• Event Budgeting & Profit Strategy
• Event Sales Pitching, Sponsorship & Brand Marketing
• Events Project Management & Scheduling
• Event Production- Materials & Facilities
• Event Operations & Logistics Management

Assessment

• Classroom exercises
• Project presentations

Certification

• Upon completion of all 6 modules within a maximum duration of 3 years, participants will be awarded a digital Advanced Certificate in Event Management & Entertainment.