BA (Hons) Design Communication

Programme structure:

Level 1

You will learn design methodologies and establish the knowledge base of design principles. The level also highlights the rules and core skills that govern the design process, while providing a historical, social and creative introduction to the design practice.

Level 2

You will become more proficient, and learn to address specialist briefs. You will also experience working as part of multi-disciplinary teams, and work on live industry projects and/or on competition projects.

Concurrently, you may engage in a student exchange elective module and develop your individual areas of interest. There is also the option for you to undertake a semester of overseas student exchange to gain a global perspective and enrich your learning experience.

Level 3

You will get a chance to engage in an internship or alternative activities to strengthen your design professional skills. You will take on specific coursework and projects to define your area of specialty, bringing together the diverse skills acquired in Levels 1 and 2 to refine professional skills that are relevant to practical, contemporary practice.

Learning methods

Attend lectures, critiques, workshops, seminars, tutorials and practical presentations. There will be regular guest lectures by international designers who will bring valuable experience and advice. Engaging in studio work and group and solo projects will also become part of your student life.