You will learn how to carefully manage the reputations of important organisations and forge impactful business relationships against a constantly shifting media landscape. The skills you develop will allow you to navigate nuanced cultural and political contexts with confidence, communicating complex
You will learn how to carefully manage the reputations of important organisations and forge impactful business relationships against a constantly shifting media landscape. The skills you develop will allow you to navigate nuanced cultural and political contexts with confidence, communicating complex ideas to diverse audiences of people and building relationships that benefit organizations, communities, and society at large.
The Public Relations minor equips you with the tactical communication skills you need to build strategic relationships and successfully influence public opinion.
The minor begins with introductory units which illustrate where Public Relations sits within the wider communications landscape, and equip you with various analytical tools and approaches. You will later have the opportunity to craft a community engagement program from scratch, learning the skills of project design and campaign planning.
Your final year will give you in-depth exposure to actual case studies from different countries and regions, helping you apply strategic problem-solving to real challenges faced by PR practitioners. The themes you explore throughout the minor are designed to complement other areas of study at SASS, such as communication, film, television, and screen studies, gender studies, global studies, and writing. Graduates can expect to be confident, informed, and skillful public communicators, capable of managing strategic campaigns and maintaining productive, engaging relationships across different industries.
Transforming community: Project design and public relations for social campaigns
Unit highlights:
Welcome to Monash University Malaysia. Established in 1998, Monash University Malaysia is the third largest campus of Australia's largest university and the first foreign university campus in Malaysia. We are a premier research-intensive Australian university ranked among the top 50 universities globally by the Times Higher Education World University Rankings 2023, and a member of Australia’s prestigious Group of Eight (Go8). Monash University is also ranked 42 in the latest QS World University Rankings.
A self-accrediting university, our campus offers a distinctly international and culturally rich environment with approximately 9300 students from more than 79 countries. Students are taught by highly qualified academic staff from across the world and the same rigorous standards are applied at the campus as at other Monash campuses.
Governance
This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary dec...
This programme is a 2u2i programme where students will undergo three (six semesters) years lectures at the university and one year (two semesters) learning experience in the industry. The teaching and learning methods of this subject includes work-based learning, online learning, lectures, tutorial...
Get the professional skills and knowledge to work on developing beneficial relationships with consumers, media and government for your company or client. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues m...
This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research.
This programme develops students’ practical expertise in formulating media strategies, managing and running pr campaigns, producing pr write-ups and promotional material. To produce pr professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated ...
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