Bachelor of Arts and Social Sciences (Public Relations)

by Monash University Malaysia Claim Listing

You will learn how to carefully manage the reputations of important organisations and forge impactful business relationships against a constantly shifting media landscape. The skills you develop will allow you to navigate nuanced cultural and political contexts with confidence, communicating complex

Price : Enquire Now

Contact the Institutes

Fill this form

Advertisement

Monash University Malaysia Logo

img Duration

Please Inquire

Course Details

You will learn how to carefully manage the reputations of important organisations and forge impactful business relationships against a constantly shifting media landscape. The skills you develop will allow you to navigate nuanced cultural and political contexts with confidence, communicating complex ideas to diverse audiences of people and building relationships that benefit organizations, communities, and society at large.

The Public Relations minor equips you with the tactical communication skills you need to build strategic relationships and successfully influence public opinion.

The minor begins with introductory units which illustrate where Public Relations sits within the wider communications landscape, and equip you with various analytical tools and approaches. You will later have the opportunity to craft a community engagement program from scratch, learning the skills of project design and campaign planning. 

Your final year will give you in-depth exposure to actual case studies from different countries and regions, helping you apply strategic problem-solving to real challenges faced by PR practitioners. The themes you explore throughout the minor are designed to complement other areas of study at SASS, such as communication, film, television, and screen studies, gender studies, global studies, and writing. Graduates can expect to be confident, informed, and skillful public communicators, capable of managing strategic campaigns and maintaining productive, engaging relationships across different industries.

Transforming community: Project design and public relations for social campaigns

Unit highlights:

  • This cornerstone unit aims to allow you to explore the practical aspects of designing and implementing a public relations campaign for a social initiative. Over the course of the semester, you will learn to plan, write-up, and convincingly pitch a community engagement project, conceptualize and execute a public relations campaign, and write a proposal for a competitive grant. The unit is designed to give you hands-on experience with public relations, building the skills, experience, and strategic thinking required to excel in the field. By its completion, you will have learned how to carefully evaluate and negotiate complex social environments, balance stakeholder priorities, and execute creative campaigns.
  • Petaling Jaya Branch

    Jalan Lagoon Selatan, Bandar Sunway, 47500 Selangor, Petaling Jaya

Check out more Bachelor of Public Relations courses in Malaysia

Curtin University Malaysia Logo

Public Relations (Undergraduate Major)

This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary dec...

by Curtin University Malaysia [Claim Listing ]
Universiti Sultan Zainal Abidin Logo

Bachelor of Public Relations and Contemporary Media

This programme is a 2u2i programme where students will undergo three (six semesters) years lectures at the university and one year (two semesters) learning experience in the industry. The teaching and learning methods of this subject includes work-based learning, online learning, lectures, tutorial...

by Universiti Sultan Zainal Abidin [Claim Listing ]
Help University Sdn Bhd Logo

Bachelor of Communication (Public Relations) (Hons)

Get the professional skills and knowledge to work on developing beneficial relationships with consumers, media and government for your company or client. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues m...

by Help University Sdn Bhd [Claim Listing ]
MSU - Management & Science University Logo

Bachelor of Public Relations Management (Hons)

This programme integrates knowledge and abilities with the student's own talents in public relations and in entertainment. It also focuses on the effective management of communication through the experiences communicating in a variety of contexts and research.

by MSU - Management & Science University [Claim Listing ]
  • Price
  • Start Date
  • Duration
TARUMT (Tunku Abdul Rahman University College) Logo

Diploma in Public Relations

This programme develops students’ practical expertise in formulating media strategies, managing and running pr campaigns, producing pr write-ups and promotional material. To produce pr professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated ...

by TARUMT (Tunku Abdul Rahman University College) [Claim Listing ]
  • Price
  • Start Date
  • Duration

© 2024 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy