Bachelor of Communication (Honours) in Integrated Marketing Communication

The bachelor of communication (honours) in integrated marketing communication (bcimc) trains students to explore a career in the communication and marketing fields. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. 

Graduates with this qualification can enhance thinking skills and expand creativity in developing an interesting message and effective visual of advertising. Students also will be able to evaluate, measure and relate the effectiveness of IMC to the business performance and overarching corporate reputation of a firm or institution. BCIMC prepares students to compute and analyse the process, development and importance of every aspect of functional integration communication in promoting product and enhancing market competitiveness.

Is this programme for me?

• If you are interested in the integration of marketing and communication, this course will help you to develop and sharpen your marketing communication skills.

What will I learn?

• The Bachelor in Integrated Marketing Communication trains students in a broad range of topics such as marketing, public relations, advertising, brand management, digital marketing and related fields. Students will learn how to create cohesive marketing campaigns that integrate various communication channels relating to brand management concepts where the students will learn how to build and manage brands in positioning the brand for more consistency as a whole.
• Students will also be able to understand the role of PR in managing organisational reputation, handling crisis communication, networking with media in media relations and planning the effective strategies for corporate communication. They will not only learn marketing communication tactics and strategies, but also be trained to develop their problem-solving and analytical skills to devise creative solutions when it comes to integrating marketing communication tools and functions.

Year 1

• MPU Subjects (U1), Human Communication, Theories of Communication, Basic Marketing, Introduction to Integrated Marketing Communication, Introduction to Corporate Communication, Office Application Technology, Mass Media and Society, Public Relations Practices, Introduction to Corporate Multimedia, Introduction to Social Science, Communication Law & Ethics, Interactive Skills, MPU Subject (U2)

Year 2

• Cross Cultural Communication, Corporate Writing, Publicity, Basic Entrepreneurship, Critical Reading Skills, Free Elective I, Consumer Behaviour, E-Advertising, Managing Advertising and Promotion, Branding and Positioning, Promotional Writing, International Relations, Research Methods, Knowledge Management, MPU Subjects (U3)

Year 3

• Crisis Communication Management, IMC Campaign and Planning, Creative Strategies and Production in IMC, IMC Globalization, Effective Negotiation, Free Elective II, International Marketing, Internet Marketing, Industrial Training

Graduates from Bachelor of Communication (Honours) in Integrated Marketing Communication can be employed in various professional careers such as:

• Marketing Communication Executive
• Digital Marketing Executive
• Media Planner
• Brand Executive
• Social Media Executive
• Copywriter
• Advertising Executive
• Art Director
• Corporate Communication Executive

Bachelor of Communication (Honours) in Integrated Marketing Communication (BCIMC) is a programme that equips the students with holistic approach and with a broad skill set that is valuable across diverse industries. The programme also provide a comprehensive understanding of various aspects of marketing communications including branding, digital marketing, advertising, public relations, and more.

This program focuses on how the students can adapt to the new changes and how to stay current with trends. On top of that, the students will explore how to utilize new tools and platforms effectively in their hands-on learning such as real-world projects, case studies and industrial training. During the studies time, the students will have opportunities to build networks with professionals in the field through guest lectures, industry events and also through alumni connections.