Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
DurationMarketing drives business development, both locally and globally. It is about understanding and satisfying customers’ needs and desires.
As an information society, we have the ability to connect global markets and create new marketing opportunities like never before. This, however, also presents many challenges.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
A key objective of this program is to teach students how to develop an effective marketing plan and how to successfully follow through on every step of the marketing process.
The program will provide students with extensive training in marketing research, international marketing, and direct-marketing campaigns. Mastering these skills will empower students to target positions within the marketing department of any organization.
Students acquire the skills needed to be a professional marketer in today’s competitive business environment. Arbutus College graduates are ready to meet the challenges of today’s fast-paced, global economy.
Arbutus College of Communication Arts, Business and Technology (Arbutus College) was established in 2002, with the key objective to provide students with a unique business and communication educational structure not available elsewhere in Vancouver.
Various surveys conducted with over 1000 graduates from the College reflect a high level of satisfaction in their chosen programs of study. As a result, our students have increased confidence to compete for good positions in the job market.
Our Mission is to offer quality education that integrates communication and professional skills to prepare graduates for success in the global workplace.
Our Vision is to create a dynamic learning community where students from diverse professional and cultural backgrounds can prepare to meet the challenges of the world.
Arbutus College of Communication Arts, Business and Technology is a certified designated private training institution by British Columbia’s Private Training Institution Branch of the Ministry of Advanced Education, Skills and Training.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
This course is designed for marketing professionals who are responsible for researching, developing, and spearheading initiatives within their organization.
Building a career in marketing is an exciting journey!
In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
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