Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
DurationMarketing drives business development, both locally and globally. It is about understanding and satisfying customers’ needs and desires.
As an information society, we have the ability to connect global markets and create new marketing opportunities like never before. This, however, also presents many challenges.
Our marketing program will help students learn the theory and practice of marketing from experienced marketing professionals while keeping such challenges in mind.
A key objective of this program is to teach students how to develop an effective marketing plan and how to successfully follow through on every step of the marketing process.
The program will provide students with extensive training in marketing research, international marketing, and direct-marketing campaigns. Mastering these skills will empower students to target positions within the marketing department of any organization.
Students acquire the skills needed to be a professional marketer in today’s competitive business environment. Arbutus College graduates are ready to meet the challenges of today’s fast-paced, global economy.
Arbutus College of Communication Arts, Business and Technology (Arbutus College) was established in 2002, with the key objective to provide students with a unique business and communication educational structure not available elsewhere in Vancouver.
Various surveys conducted with over 1000 graduates from the College reflect a high level of satisfaction in their chosen programs of study. As a result, our students have increased confidence to compete for good positions in the job market.
Our Mission is to offer quality education that integrates communication and professional skills to prepare graduates for success in the global workplace.
Our Vision is to create a dynamic learning community where students from diverse professional and cultural backgrounds can prepare to meet the challenges of the world.
Arbutus College of Communication Arts, Business and Technology is a certified designated private training institution by British Columbia’s Private Training Institution Branch of the Ministry of Advanced Education, Skills and Training.
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
The Office Administrator – Marketing Specialist diploma program offers you the most current marketing strategies while also teaching vital business skills with practical Business Administration courses along the way.
The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences.
This program is for marketers, sales professionals, entrepreneurs, business owners - anyone interested in leveraging research to answer business questions, make decisions and solve important challenges.
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