Fashion Merchandising

Uncover your passion for fashion and explore diverse career opportunities in one of the world’s most reknowned fashion cities. Renowned for their rich history of top fashion events, leading designers, and a thriving fashion culture, these cities are legendary and exert tremendous influence in the fashion world.

Prepare to use these cities as your living classrooms for an exciting journey of discovery. Throughout the program, students will immerse themselves in the business aspects of the fashion industry, guided by insights from industry professionals. Drawing inspiration from Steve Madden, they will explore topics such as consumer behavior and fashion forecasting.

This journey culminates in the creation and presentation of conceptual designs for the Steve Madden brand. As the course concludes, students will showcase their innovative Steve Madden bag concepts at the Steve Madden headquarters in NYC, with one standout design earning a prize.

Program Highlights

• Attain fundamental knowledge about pursuing a career in fashion merchandising and retail marketing.

• Acquire practical strategies to identify industry trends and gain insight into market preferences.

• Delve into the art of fashion retailing through the study of consumer behavior, visual merchandising, and store management

• Develop a comprehensive understanding of procurement, development, and sales processes involved in fashion buying.

• Gain insights into the day-to-day operations of the fashion world, including valuable market research techniques.

• Showcase proficiency in utilizing tools, materials, and techniques to enhance brand communication, including social media and integrated marketing.

• Demonstrate your expertise by creating a portfolio that highlights your skills and projects.