Google Analytics Training

Google Analytics is a free and powerful web analytics tool that allows any business to track key metrics that affect online traffic performance, providing you with the opportunity to evaluate the effectiveness of digital marketing campaigns.

When companies use Google Analytics, they will be able to transform valuable digital marketing analytics from previous campaign tracking into actionable, profitable business decisions.

With a Google Analytics account, you’ll gain valuable insights into your business, allowing you to formulate better business objectives that help your business grow online. Some of the key metrics you’ll be able to analyse include user behaviour reports and online traffic performance.

Thus, this 2-Day Google Analytics Course (via Synchronous E-learning) will equip you with the skills to be your own business digital marketers. You’ll be able to collect, measure and analyse Google Analytics data, which in turn will help you target specific audiences and develop data-driven digital marketing strategies imperative for your business’ success.

We ease into this Google Analytics Course by beginning with an introduction to Google Analytics, covering key terminologies and basic Google Analytics tools. Next, you’ll set up a Google Analytics account before guiding you through the Google Analytics dashboard for setup and personalisation.