Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.
DurationMarketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.
Contrary to popular belief, marketing is much more than just selling or advertising. A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.
Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.
Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.
Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.
You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy. If you’re creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.
Since our inception in 1972, Waikato Management School has always been a trailblazer in tertiary education. We place a strong emphasis on experiential learning, research-led teaching that incorporates best business practice, and close links with industry.
That same year, we introduced New Zealand's first four-year business degree, the Bachelor of Management Studies, in line with North American benchmarks of business education excellence.
Likewise, we were the first business school in New Zealand to respond to the emerging opportunities of electronic commerce by introducing a specialist bachelor's degree in this field in 2002. This was followed by a masters degree in 2004, renamed the Master of Digital Business in 2017.
Our mission is to produce graduates who are equipped not only with strong commercial know-how, but who also possess the personal leadership qualities required to make their mark on the business world from day one, and go on to help shape their organisation’s future success in remarkable ways.
The role of marketing is to understand customers and satisfy customer needs, because without customers there can be no business.
This course covers all the fundamentals of marketing including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition, and program management to master growth.
Market research is one of the most effective ways to provide such insights and knowledge. This course provides a hands-on approach to experience both qualitative and quantitative market research.
You’ll get to grips with the fundamentals of marketing research, necessary for all graduates in the marketing discipline.
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
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