Graphic Design

Graphic designers today must be ready to tackle a wide range of projects from identity design to editorial design to product and packaging design. In this online graphic design course, you'll establish a firm foundation for professional design work.

Gain insights from industry veterans and explore the challenges of designing posters, logos, magazine covers, book layouts, 3D designs, and brand identities. Hone your design process, as you research each project, develop concepts, work with expert instructor feedback, and begin to develop pieces for your portfolio.

Students in this course can expect to learn to:

• Develop graphic design work and concepts based on professional creative approaches and techniques.
• Apply traditional and digital design techniques to create polished graphic design pieces.
• Select and set typography to communicate a specific message in logo designs and page layouts.
• Use knowledge of the characteristics of type to create cohesive and expressive logo designs.
• Use a layout grid and professional layout rules to design engaging magazine covers, article spreads, book covers, and book chapter pages.
• Create magazine and book layout designs with a clear visual hierarchy of information.
• Create a basic three-dimensional product packaging design working from a client brief.
• Incorporate existing brand rules into product packaging designs and other graphic design projects.
• Develop an understanding of how to manage the graphic designer/client/vendor relationship, including promotion and billing.
• Organize work for use in physical and online design portfolios and produce a final portfolio piece that involves printing, labeling, package design, and photography.