M.A. in Advertising, PR and Events

Got a knack to plan grand weddings and events? Enrolling yourself in M.A. in Advertising, PR and Events aims to equip students with creative and business skills required to plan a successful event.

This course covers various aspects such as event research, planning, budgeting, coordination, feedback and evaluation. This 2-year course will also teach students how to construct an impactful PR campaign focusing on real-life scenarios.

Key Takeaways

• Understanding the dimensions of communication and media
• Learning digital marketing strategy for B2B and B2C brands
• Learning to develop an integrated marketing strategy
• Develop technical proficiency to grow in the field of event management
• Understand the nuances of specialized PR in different sectors

Course Projects

• Project 1 Organizing mock press conferences
• Project 2 Conceptualizing and designing a PR campaign
• Project 3 Designing campaigns highlighting CSR activity by imaginary company
• Project 4 Planning, designing, organizing and executing event
• Project 5 Learning to make sales pitches
• Project 6 Creating a brand identity of fictitious product

Semester 1

• Understanding and global perspective of different means of communication and media.
• Understanding the contemporary ethical and legal practices according to legal standards.
• Overview of the functioning of organizational setup within the context of a private and public institution.
• Learning how the field of management has evolved.
• Developing an understanding of consumer and business buying behavior.
• Segmentation, targeting, positioning, and developing a strategy to market a brand globally.  
• Understanding basic camera operations and lighting techniques.

Semester 2

• Gaining insight into the elements of corporate communication
• Understanding the essence of PR as a practical discipline within the organizations.
• Understanding and examining the phenomenon of media transparency and its application in PR.
• Becoming aware of management techniques and strategies required for the successful planning, promotion, implementation, and evaluation of special events.
• Understanding day-to-day office etiquettes and corporate behavioral skills.
• Term project

Semester 3

• Learning how corporate social responsibility is vital to enhance the image of a business organization.
• Implementation and execution of the digital marketing strategy.
• Gaining knowledge about buyers’ psychology and their phobias.
• Learning to plan e-marketing ventures keeping in mind situation analysis and budget allocation.
• Applying marketing and communication theories in real-life strategic brand communication.
• Understanding the importance of advertising and other promotional tools in integrated marketing communication.
• Knowing about different types of events and their role in marketing and communication.

Semester 4

• Understanding how public relations has become vital in different business sectors.
• Designing and developing unique concepts of public communications.
• Exploring the role of governments, corporations, legal systems, individuals, societies, and the environment in the context of responsibility.
• Learning how social, environmental, and economic development affect companies and how that challenge can be transformed into a business opportunity.
• Analyzing financial management in events, evaluating the process, and composing a sample event.
• Dissertation writing.