Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas.
Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas. Elements of their learning include environmental scanning, the ability to identify and segment markets, understanding buyer behaviours and the importance of marketing research.
This results in the understanding of a coordinated marketing program (product, price, promotion and distribution channels). The relationship marketing has with other business functions and environments in which organizations' marketing professionals operate is also examined. These concepts are viewed within the context of traditional and e-business consumer and business markets.
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See our broad selection of business courses, programs and certification paths. Algonquin College has campuses in Ottawa, Perth, and Pembroke, Ontario, Canada, as well Kuwait. We are a leader in applied and online learning. Real training for real business.
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Which is why AC Corporate Training creates custom learning solutions for business leaders and talent managers. We can train a team, department, or the entire organization.
Custom Learning is training built for you. It’s designed and delivered according to your organizational requirements, workforce and specific needs.
Our Senior Learning Consultants work with you to assess your particular requirements to design and deliver a learning strategy that draws on the broad and deep expertise within Algonquin College’s expansive curricula, as well as from external subject matter experts (SMEs) and our in-house expertise and delivery channels.
Our deep ties with industry and professional associations ensure that our curriculum remains compliant with regulatory and certification requirements. And at the leading edge of knowledge and practice worldwide.
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Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Digital marketing is the term used for the promotions that are done online. The term digital marketing is self-explanatory. It suggests a shift within the traditional methods of selling.
Marketing Management liaise and network with a range of stakeholders, customers, suppliers and partner organizations to communicate with target audiences and manage customer relationships.
In this course, you will explore the manÂageÂment of marÂketÂing, with emphaÂsis on marÂketÂing research, analyÂsis, planÂning and conÂtrol. Case studÂies will proÂvide an opporÂtuÂniÂty to apply marÂketÂing prinÂciÂples in an examÂiÂnaÂtion of CanaÂdiÂan busiÂness problems...
In this program you’ll develop technical, creative and business capabilities which can lead to a career in digital marketing, graphic design, digital media publishing, website development, advertising, sales, or freelance media production.
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