Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas.
DurationStudents are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas. Elements of their learning include environmental scanning, the ability to identify and segment markets, understanding buyer behaviours and the importance of marketing research.
This results in the understanding of a coordinated marketing program (product, price, promotion and distribution channels). The relationship marketing has with other business functions and environments in which organizations' marketing professionals operate is also examined. These concepts are viewed within the context of traditional and e-business consumer and business markets.
You need workable techniques in your toolset. And that’s what we’re all about — professional development training you can action no matter what comes your way.
See our broad selection of business courses, programs and certification paths. Algonquin College has campuses in Ottawa, Perth, and Pembroke, Ontario, Canada, as well Kuwait. We are a leader in applied and online learning. Real training for real business.
Everyone learns differently. And every organization has unique challenges.
Which is why AC Corporate Training creates custom learning solutions for business leaders and talent managers. We can train a team, department, or the entire organization.
Custom Learning is training built for you. It’s designed and delivered according to your organizational requirements, workforce and specific needs.
Our Senior Learning Consultants work with you to assess your particular requirements to design and deliver a learning strategy that draws on the broad and deep expertise within Algonquin College’s expansive curricula, as well as from external subject matter experts (SMEs) and our in-house expertise and delivery channels.
Our deep ties with industry and professional associations ensure that our curriculum remains compliant with regulatory and certification requirements. And at the leading edge of knowledge and practice worldwide.
You can count on it.
Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
This course is designed for marketing professionals who are responsible for researching, developing, and spearheading initiatives within their organization.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
The objective of this program is to provide the student with opportunities to acquire and apply the knowledge of desktop publishing & basic marketing skills to meet the demands of today’s business.
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