Clarkâs marketing program provides rounded skills that meet the needs of a variety of organizations or businesses. Our curriculum is informed by industry-standard practices that prepare students for entry-level employment.
Marketing is a creative process that involves the research of business trends to create strategies that promote products or services to consumers.
Clark’s marketing program provides rounded skills that meet the needs of a variety of organizations or businesses. Our curriculum is informed by industry-standard practices that prepare students for entry-level employment.
Learn the Foundations of Marketing Practices
Market conditions are always evolving. To efficiently manage this constant state of evolution, marketers must be sharp and in-the-know. Whether conducting research or creating campaigns, marketers must showcase a range of skills to be the voice of a business or organization.
Clark faculty are informed about market trends and provide students with foundational skills that can be used in manufacturing, distribution, advertising, public relations, sales, and retail fields.
Clark College is Southwest Washington’s largest public institution of higher education. An open-enrollment community college, it welcomes students of all ages and backgrounds pursuing their educational or career paths each quarter.
Students can earn high school diplomas, GEDs, certificates, and degrees in a variety of programs including nursing, dental hygiene, and mechatronics, to name a few. Also, Clark's Running Start program enrolls high school students so they can earn college credit for little or no cost.
Clark College's main campus sits on the beautiful 101-acre Vancouver Central Park in the heart of Vancouver, Washington. The college also offers classes on the campus of Washington State University Vancouver and at a satellite location in east Vancouver at the Columbia Tech Center.
The college's non-credit Community and Continuing Education program, offers corporate and continuing-education classes. Clark College has collaborated on partnerships with many regional colleges, universities, and technical institutions, allowing students to apply credits earned at Clark toward their bachelor's degrees.
Athletic programs at Clark College include men's and women's basketball, co-ed cross country, men's and women's soccer, softball, volleyball, and baseball. Clark College is a member of the Northwest Athletic Conference.
Vision
To cultivate an inclusive, equitable, and vibrant community, Clark College educates, empowers, and elevates individuals to achieve their personal and professional goals.
Mission
Rooted in social justice, Clark College is a beacon of hope, opportunities, and transformation providing excellent and equitable education to create economic, cultural, and community growth.
Youâll âlearn by doingâ the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
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