Marketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path.
DurationMarketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path to have a control over the marketplace as well as the buyers.
Such different paths by business organizations are usually considered questionable in terms of their ethical quotient. These practices may bring the organizations success in terms of amassing money and growth in a short term.
But, on the other hand, it may hamper the progress of customer retention policy and brand image of these organizations in the long run. In this programme on marketing ethics, different ethical issues pertaining to the field of marketing are focused upon.
With the objectives of imparting high quality management education and training, the Department of Higher Education, Ministry of Education, Government of India established Indian Institute of Management Indore as Institutions of Excellence. These Institutions are recognized as premier management institutions, comparable to the best in the world for teaching, research and interaction with industries.
Established in 1996, Indian Institute of Management Indore (IIM Indore) has been a leader in the field of management education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the Ministry of Education, Government of India and is an institute of national importance under the Indian Institutes of Management Act 2017.
Situated atop a scenic hillock, the 193 acre campus of IIM Indore provides an ideal backdrop for contemplative learning. IIM Indore has the latest in teaching aids, rich learning resources, a strong IT backbone, state-of-the-art sports complex and hostels as well as contemporary infrastructure.
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