Marketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path.
DurationMarketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path to have a control over the marketplace as well as the buyers.
Such different paths by business organizations are usually considered questionable in terms of their ethical quotient. These practices may bring the organizations success in terms of amassing money and growth in a short term.
But, on the other hand, it may hamper the progress of customer retention policy and brand image of these organizations in the long run. In this programme on marketing ethics, different ethical issues pertaining to the field of marketing are focused upon.
With the objectives of imparting high quality management education and training, the Department of Higher Education, Ministry of Education, Government of India established Indian Institute of Management Indore as Institutions of Excellence. These Institutions are recognized as premier management institutions, comparable to the best in the world for teaching, research and interaction with industries.
Established in 1996, Indian Institute of Management Indore (IIM Indore) has been a leader in the field of management education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the Ministry of Education, Government of India and is an institute of national importance under the Indian Institutes of Management Act 2017.
Situated atop a scenic hillock, the 193 acre campus of IIM Indore provides an ideal backdrop for contemplative learning. IIM Indore has the latest in teaching aids, rich learning resources, a strong IT backbone, state-of-the-art sports complex and hostels as well as contemporary infrastructure.
Programmatic marketing and advertising is an automated approach to buying and optimizing digital advertising inventory in real-time. It involves using technology and algorithms to automate the buying and selling of ad impressions, targeting specific audiences, and optimizing campaigns for better pe...
B2B Marketing Course is Offered by Executive Education, IIM Ahmedabad.
JD Institute of Fashion Technology offers certificate course in Visual Merchandising to equip you with the knowledge and skills to change the aesthetic message of companies, forge a distinctive visual identity for a good or service, and increase brand influence.
Certificate course in Fashion Merchandising is offered by Dreamzone Kanpur. Dream Zone Kanpur is one of the leading Schools of Vocational studies in Kanpur empowering traditional designers and students with the latest state-of-art technology.
This course uses practical framework and real-world applications. The Brand Management deal with a host of topics concerning brands, e.g., which new products should be introduced and how should they be named, how are “strong” brands
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