In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
DurationIn this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
The course will focus on explaining and exploring the elements of the marketing mix, product, price, place and promotion. Please note that students who choose to take an online section of this course must write the final exam in person, at either the Humber North or Lakeshore campus, or, if located more than 100km from the campus, through an approved proctoring facility. Any costs associated with this are the sole responsibility of the student.
Making career related decisions can be hard and we understand that. Whether you are just starting out or looking for a new career, real estate could be the profession for you.
This introductory course addresses the basic principles of marketing. Students will learn about the marketing process, customer relationship management, the importance of gaining customer insights, sustainable marketing and ethics.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
Building a career in marketing is an exciting journey!
This program is for marketers, sales professionals, entrepreneurs, business owners - anyone interested in leveraging research to answer business questions, make decisions and solve important challenges.
This course is ideal for those who are interested in learning the basics about marketing for any company, large or small. It’s also a good start for a small business owner who wants to quickly learn about marketing, branding, and advertising.
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