In this course, students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result.
This course provides a framework of fundamental research methods, including traditional quantitative tools and qualitative applications. In this course, students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result.
Current research practices and processes, including trends in technology assisted research, are assessed in their ability to address the challenges facing Canadian market researchers in providing information needed by decision-makers. Marketers must understand their client's needs and the role of marketing research as a valuable tool in the marketing process.
This course emphasizes the challenge to be competitive in today's rapidly changing global marketplace in order to be cost-effective, accurate and timely in making marketing decisions. Real-world applications will be addressed to provide learners with the opportunity to apply the research process.
Please note that students who choose to take an online section of this course must write the final exam in person, at either the Humber North or Lakeshore campus, or, if located more than 100km from the campus, through an approved proctoring facility. Any costs associated with this are the sole responsibility of the student.
Making career related decisions can be hard and we understand that. Whether you are just starting out or looking for a new career, real estate could be the profession for you.
Data-driven decision making is key to an organization’s success. This course examines the tools, techniques, and strategies required by Marketers, Customer Service Managers, and Product Leaders to analyze and manage data to make better decisions.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
In this course, you will explore the manÂageÂment of marÂketÂing, with emphaÂsis on marÂketÂing research, analyÂsis, planÂning and conÂtrol. Case studÂies will proÂvide an opporÂtuÂniÂty to apply marÂketÂing prinÂciÂples in an examÂiÂnaÂtion of CanaÂdiÂan busiÂness problems...
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
If you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning.
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