In this course, students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result.
This course provides a framework of fundamental research methods, including traditional quantitative tools and qualitative applications. In this course, students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result.
Current research practices and processes, including trends in technology assisted research, are assessed in their ability to address the challenges facing Canadian market researchers in providing information needed by decision-makers. Marketers must understand their client's needs and the role of marketing research as a valuable tool in the marketing process.
This course emphasizes the challenge to be competitive in today's rapidly changing global marketplace in order to be cost-effective, accurate and timely in making marketing decisions. Real-world applications will be addressed to provide learners with the opportunity to apply the research process.
Please note that students who choose to take an online section of this course must write the final exam in person, at either the Humber North or Lakeshore campus, or, if located more than 100km from the campus, through an approved proctoring facility. Any costs associated with this are the sole responsibility of the student.
Making career related decisions can be hard and we understand that. Whether you are just starting out or looking for a new career, real estate could be the profession for you.
If you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
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