Master of Arts in Corporate Communications

In today’s ever-evolving corporate landscape, effective communication has become paramount. The master of arts in corporate communications at segi university addresses this need by offering a tailored programme designed to nurture professionals who can lead corporate communication efforts adeptly. 

In a society that values ethical communication, organisations, both profit and non-profit, private and public, seek experts who can navigate the complexities of corporate communication with finesse. This programme serves as a beacon for individuals aspiring to excel in this field. 

Tailored for working professionals, this 42-credit programme offers flexibility, allowing completion in one and a half to three years, accommodating diverse backgrounds, including law, economics, psychology, and more. It equips graduates to plan, implement, and evaluate corporate communication strategies. 

Segi university takes pride in being an undisputed leader in adult learning. The programme’s efficiency ensures timely completion, and flexible timetables accommodate various commitments. The unique ‘industry into classroom’ approach immerses students in real-world projects, mentored by experts from both academia and industry. 

Segi’s diverse student community, representing over 90 nationalities, fosters international exposure. Accredited by the malaysian qualifications agency and ministry of higher education malaysia, this programme ensures a globally recognised qualification

Entry requirements

• Bachelor’s Degree – min. CGPA of 2.50
• Bachelor’s Degree – min. of 5 years working experience in a relevant field)
• TOEFL – score of 600 OR its equivalent (International students)
• IELTS – score of 6.0 OR its equivalent (International students)

Programme structure and modules

• Research Methods (Quantitative)
• Corporate Communication
• Research Methods (Qualitative)
• Crisis Communication
• Digital Strategy for Corporate Communication
• Communication Theory
• Corporate Media Relations
• Corporate Affairs and Government Relations
• Issues in Public Communication Campaign
• Research Project

Elective Courses (select 3 only)

• Corporate Branding
• Leadership Communication
• Reputation Management
• Organisational Communication

Upon completion of this programme, students can achieve managerial positions in:

• Branding
• Marketing Communication
• Public Relations
• Reputation Management
• Internal and External Communication
• Media Management