Minor in Events and Live Entertainment

Almost all industries use event or live entertainment products to attract, captivate and emotionally connect with their audience and internal stakeholders. 

Whether you are a fashion brand (fashion show), media company (on-stage adaptation of media properties), non-profit organization (fundraisers), musician (concerts), municipality (food festivals) or university (academic conferences), events and live entertainment are integral to the creation of emotional bonds and dissemination of information. Students who complete the minor will be exposed to different types of events, business models and skills required to manage and market a live event.

The Minor provides students the opportunity to enhance their professional knowledge and career marketability to pursue employment related to events and live entertainment within their given industry.

Exclusions: This minor is not available to students in the following programs:

• Hospitality and Tourism Management
• Creative Industries

To receive this Minor, you must complete six (6) courses from the following curriculum:
Required courses two (2):

• CRI 500 Project Management or GCM 375 Project Management for Graphic Communications
• HTT 610 Business of Events and Entertainment

Plus four (4) from the following:

• CMN 288 Promotional Communications and Social Media
• CMN 305 Strategic Public Relation in Professional Communications
• CMN 313 Organization Report Writing
• CRI 430 Canadian Media Entertainment Industries
• CRI 530 Talent Management
• CRI 540 Marketing the Creative Industries
• CRI 620 Concert and Festival Management
• CRI 840 Experience Innovation
• HTL 503 Meeting and Convention Management
• HTT 501 Casino Resort Management
• HTT 605 Business Aspects of Incentive Travel
• HTT 607 Event Management
• MKT 100 Principles of Marketing
• RMG 922 Social Media Marketing
• SOC 202 Popular Culture
• SOC 932 The Entertainment Industry