The ability to communicate clearly is an important skill. Many of today’s inter-personal communication take place through writing.
Description
The ability to communicate clearly is an important skill. Many of today’s inter-personal communication take place through writing. Targeted, concise and persuasive text can make all the difference when trying to convince someone of your ideas, services or products.
Achieving results through proposals, reports, technical texts, emails, memos, etc. depends on your ability to successfully persuade your readers and help them understand your ideas and act on them.
This comprehensive course focuses on all aspects of writing business texts, documents, reports, etc. that are used regularly in most jobs and professions.
It covers the full life cycle of writing, starting from understanding the audience, collecting material, planning the structure, organising, writing clearly, styling, presentation and the general strategy required to make the text more convincing and targeted.
Report Writing Strategy
How people read and what are the implications for an author?
What do you need to consider before writing?
What is the ideal structure of a technical writing or report?
How to think of your purpose to make your writing activity easier
What is the ideal tense to use in report writing?
When should you write in first-person, second-person or third-person?
Persuading Readers
What are the common persuasion tactics employed by authors?
What are the differences between direct and indirect approaches to persuasion?
When should you go for global view in contrast with the details?
When should you explain complex content in contrast with simple content?
How to sequence your content based on common dimensions, such as urgency, importance and chronology
Collecting And Organising Content
What is the most effective way to prepare content for writing reports?
How to exploit the visual power of your brain through mind maps and organise your content
How to increase your creativity using simple yet powerful tools and techniques
Styling And Presentation
How to use headings
How to increase the visual impact of your presentation to get maximum effect
How to use tables, graphs, bullet points, margins, etc. to enhance your message
What are the most effective styles such as fonts, font sizes, effects, paginations and line spacing? How to use these styles to make your message clearer, without distracting the reader through overuse of these effects.
Increasing The Impact Through Language
How to deliver your message as quickly and clearly as possible
What are the common techniques employed by professional writers in delivering an engaging text?
How to make your message viral
How to avoid vague writing that can lead to misunderstanding
How to use technical terms to serve your message
What is an ideal tone to convince a reader and keep him engaged?
How to sequence your statements to make them more convincing
Using Clear English
How to increase the clarity of your English using simpler sentence structures
How to use action verbs
How to warm up the reader before explaining potentially complex topics
High Impact Summaries
How to structure executive summaries
How to plan summaries to get best results
Which areas need more focus and are read more frequently?
Writing Titles That Grab Attention
How to use proven formulas used by mass media to create engaging titles
How to create catchy or descriptive headlines
Selling Your Ideas
How to write to sell
How to structure your text to convince your audience of your cause
How to appeal to emotions
About Skills Converged
Training People Is Our Passion
At Skills Converged, we believe there is a better way to do training.
Our mission is to help you deliver high impact courses with long lasting results, that takes the least amount of time to deliver.
Above all, we are passionate about training methodologies and design. We are restlessly searching to improve training techniques and share this through the design of our training materials and numerous products on train the trainer such as our best-selling books, courses and articles.
A Note on Site Update - July 2023
We are excited to let you know that we have now completed a major update, giving you a completely redesigned website.
This update has been long in the making so we are excited that we can finally release it to you. We are offering you the same quality products and services as before, though with an improved website interface and functionality.
You Can Now:
Order products with a significantly improved shopping cart and checkout process
Browse the training materials based on categories, length and level
Pay using your own local currency (where possible)
Pay using a variety of payment options including Apple Pay and Google Pay
Open an account so you have a record of all your orders
Browse our free training materials, exercises and activities using multiple tags together to fine-tune the search and find exactly what you want for your courses
And many other features and improvements throughout the site
Our History
Skills Converged was founded in 2008 by Dr Ethan (Ehsan) Honary. With a background in artificial intelligence and space robotics, Ethan became increasingly interested in cognitive psychology, science of learning and eventually the training industry.
His interest and passion in the subject grew strong enough that he eventually decided to leave his full-time job in the space industry to establish a new training company.
Now for more than a decade, Skills Converged has been offering quality training products and services all across the world and has acquired numerous clients including global brands, governments, training agencies and freelancers.
With a background in technology, educational psychology and research, Skills Converged is uniquely positioned to produce state-of-the-art products which none of our competitors can match.
Based in London, we are right at the heart of the training industry in the United Kingdom. We regularly run training courses in London, our most popular one being Train the Trainer course.
We constantly analyse and receive feedback from the training community which allows us to improve the quality of our products rapidly and use this knowledge in the design of our future courses.
This is a continuous process, but one that we love to pursue and that it helps us produce unrivalled products.
The Pillars of Our Design Methodology
We use the following design principles:
Must Lead to Long Term Learning
A training course, delivered in whatever form, is not worth the time or money if attendees are not going to learn or remember the content for long. They might as well not attend.
In the last three decades, we have come a long way in understanding the role of long-term memory in cognition and subsequently in learning and training. We are enthusiastic about these developments and insights and use them throughout our entire design process.
Must Maximise Training Per Unit of Time
Time is a scarce resource. We use accelerated learning principles, experimental learning, knowledge-based learning, participatory learning, and a host of other techniques in the design of our training materials to make sure we can achieve maximum results in the shortest amount of time on any given topic.
Must Be Easy to Use
As a subject matter expert, you know the content well. When it comes to training, most of your focus, as much as 90%, should be on the training activity rather than figuring out what to teach.
We are aware of this principle and work hard to design training materials that are easy to pick up, understand and deliver. With well-designed content, you spend less time figuring out what to cover and more time on how to meet your delegates’ specific training needs. We always aim to save you time.
Delegates will practise communicating in all four styles in order to gain a greater understanding of how to flex their own style to get the desired outcome from clients and colleagues.
Career Development This Course Is Offered By NLP Liverpool
We deliver courses to specialist teams, including PhD and postdoctoral researchers, to develop your skills, competence and confidence.
Our business writing courses show you how to write so your audience understands, and acts.
We offer a training and development service which enables your employees to gain the knowledge and skills necessary to deliver a high quality service. With most training providers
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