Search Engine Optimization

This program imparts knowledge on SEO evolution, on-page SEO, off-page SEO, local SEO and technical SEO strategy. It provides in-depth coverage of keyword theory and research, website analysis and conversion optimization.

The use of Google Analytics for Search Engine Optimization and SEO algorithm updates by Google is also elaborated upon. The participant will also learn how to employ social signals to drive crawlers and increase website traffic. Learn to stay ahead of the SERP rankings in Google. The budding digital marketer can also understand how an SEO campaign is created.

Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI.

With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools.

This course will appeal to professionals interested in a mid-career shift to digital marketing or owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization, and link building techniques.

You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines.

This increases business traffic on the website.

• How search takes place in the Search engines
• The essence of the Keywords in SEO
• How to discover Keywords with brainstorming and through planners
• Unearth the ground-breaking SEO strategies
• How to blend On-page and Off-page techniques
• Unleashing the power of the content
• Using social signals to drive the crawlers and improve the traffic
• Powerful Link building strategies
• How to rank in the top of SERPs in Google