SEO Training

The web is so present in our professional lives today that it has become essential to use it optimally and to know the techniques that allow you to increase its visibility; otherwise, you risk putting in a lot of effort for little results. Companies, associations, institutions, entrepreneurs, and businesses all use the web to highlight our products and services in order to stand out from the competition.

In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more chance you have of attracting potential customers, therefore increasing your turnover!

Introduction to SEO Training

• What does it mean to reference your website?

• Natural referencing, paid referencing

• Linkbuilding and social networks

• Technical vocabulary: SEO, SEM, SMO, SERP…

• Search tools

• Engines

• Directories

• Evolution of research tools

• Search on google

• Search engine

• Google SERPs in detail

• Bing SERPs in detail

• Position in SERPs

• Your website

• Target

• Purpose of the website

• Study of Competition

• Effective keyword choice strategy

• Choice of keywords

• Find keywords

• Test your keywords

OnPAGE Criteria

• The title tag

META Tags

• Place keywords in the visible content of your pages

• Optimize images

• Optimize videos

• Optimize the site structure

• Make your site popular

• Notoriety and popularity

• link building

• Optimize your links

Optimize Indexing, Pages

• Technologies: JavaScript, flash, etc.

• Robots.txt

• Googlebot: sitemap

• Page loading time

• Use of standards

• Practical workshop: W3C validation of pages

• Practical workshop: Calculate page loading time

Web Analytics, Evaluate your SEO

• Measure the traffic and effectiveness of your website

• The different tools: Google Analytics, Google webmaster tools

• Evaluate SEO

• Evaluate the positioning

• Assessment tools

Introduction to paid SEO (SEA)

• Interest

• Principle

• Focus on Google Adwords

Benefits :

• Course material for each participant

• Trainer support after training

• We offer you in public session:

  • Tea, coffee

  • Parking (only in certain cities)

  • Wireless internet connection

Goals :

At the end of the SEO training - optimization of a website, you will be able to:

• Master the fundamentals of natural referencing

• optimize your positioning in search engines in a sustainable way

• Know the analysis and monitoring tools

• Conduct keyword research and analysis

Educational approach to SEO training - optimization of a website

The SEO training - optimization of a website is based on a personalized approach which takes into consideration your knowledge, your skills, your project and what you wish to learn.

The objective of this training is to approach SEO as a whole by moving from theory to practice by analyzing concrete examples of optimization which have been successful. You will also be able to obtain personalized advice to improve your SEO and your strategy.

Throughout this training, you will learn the fundamentals of SEO, you will discover what elements to optimize in your project as well as the importance of local SEO and keyword research, and finally how to measure and track your results.

• Expert SEO trainers

• Realistic learning: Our trainers offer you concrete exercises that best prepare you for the reality of SEO.

• Up-to-date and proactive training: Our certified trainers continually update the content of our SEO - website optimization training to provide market-leading learning