In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more chance you have of attracting potential customers, therefore increasing your turnover!
DurationThe web is so present in our professional lives today that it has become essential to use it optimally and to know the techniques that allow you to increase its visibility; otherwise, you risk putting in a lot of effort for little results. Companies, associations, institutions, entrepreneurs, and businesses all use the web to highlight our products and services in order to stand out from the competition.
In this training, you will be able to understand that your position on Google is the number one factor in your online visibility. The more visible you are, the more chance you have of attracting potential customers, therefore increasing your turnover!
Introduction to SEO Training
What does it mean to reference your website?
Natural referencing, paid referencing
Linkbuilding and social networks
Technical vocabulary: SEO, SEM, SMO, SERP…
Search tools
Engines
Directories
Evolution of research tools
Search on google
Search engine
Google SERPs in detail
Bing SERPs in detail
Position in SERPs
Your website
Target
Purpose of the website
Study of Competition
Effective keyword choice strategy
Choice of keywords
Find keywords
Test your keywords
OnPAGE Criteria
The title tag
META Tags
Place keywords in the visible content of your pages
Optimize images
Optimize videos
Optimize the site structure
Make your site popular
Notoriety and popularity
link building
Optimize your links
Optimize Indexing, Pages
Technologies: JavaScript, flash, etc.
Robots.txt
Googlebot: sitemap
Page loading time
Use of standards
Practical workshop: W3C validation of pages
Practical workshop: Calculate page loading time
Web Analytics, Evaluate your SEO
Measure the traffic and effectiveness of your website
The different tools: Google Analytics, Google webmaster tools
Evaluate SEO
Evaluate the positioning
Assessment tools
Introduction to paid SEO (SEA)
Interest
Principle
Focus on Google Adwords
Benefits :
Course material for each participant
Trainer support after training
We offer you in public session:
Tea, coffee
Parking (only in certain cities)
Wireless internet connection
Goals :
At the end of the SEO training - optimization of a website, you will be able to:
Master the fundamentals of natural referencing
optimize your positioning in search engines in a sustainable way
Know the analysis and monitoring tools
Conduct keyword research and analysis
Educational approach to SEO training - optimization of a website
The SEO training - optimization of a website is based on a personalized approach which takes into consideration your knowledge, your skills, your project and what you wish to learn.
The objective of this training is to approach SEO as a whole by moving from theory to practice by analyzing concrete examples of optimization which have been successful. You will also be able to obtain personalized advice to improve your SEO and your strategy.
Throughout this training, you will learn the fundamentals of SEO, you will discover what elements to optimize in your project as well as the importance of local SEO and keyword research, and finally how to measure and track your results.
Expert SEO trainers
Realistic learning: Our trainers offer you concrete exercises that best prepare you for the reality of SEO.
Up-to-date and proactive training: Our certified trainers continually update the content of our SEO - website optimization training to provide market-leading learning
We assume our leadership in the information technology and office automation industries in Canada and elsewhere by providing training to members of the companies that are our clients. We help optimize the work of their staff across multiple IT environments.
In order to support a high level of customer satisfaction, we obtain precise evaluations after each training course, constantly improve our knowledge, and create new training courses to anticipate needs.
To maintain our leadership, the management of our company partners with experienced trainers who are carefully assigned to each training course in Montreal, Quebec, and the Ottawa and Toronto regions.
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