SKILLUP To Digital Marketing

Learn how to plan and execute a successful marketing campaign with this course. Over six weeks you will learn about marketing platforms and how to use digital marketing tools to achieve your goal – whether it be promoting a product or raising awareness.

During the course you will plan and manage a marketing campaign and research digital platforms, such as television, social media and websites. You will work to a design brief and make suggested improvements for future practice.

Who is this course for?

Ideal for anyone working in digital marketing or looking to enter the industry, this course will give you practical experience of planning and managing marketing campaigns.

Benefits / Skills:

This course provides an overview of digital marketing and on completion, you will understand a range of marketing tools such as pay-per-click, video, infographics and social media.

You will gain knowledge of areas key to running successful campaigns, as well as learning how to analyse the success of those campaigns. Strategies covered include search engine optimisation, display, email, social and customer acquisition. You will finish the course confident in digital marketing.