Learn how to plan and execute a successful marketing campaign with this course. Over six weeks you will learn about marketing platforms and how to use digital marketing tools to achieve your goal – whether it be promoting a product or raising awareness.
DurationLearn how to plan and execute a successful marketing campaign with this course. Over six weeks you will learn about marketing platforms and how to use digital marketing tools to achieve your goal – whether it be promoting a product or raising awareness.
During the course you will plan and manage a marketing campaign and research digital platforms, such as television, social media and websites. You will work to a design brief and make suggested improvements for future practice.
Who is this course for?
Ideal for anyone working in digital marketing or looking to enter the industry, this course will give you practical experience of planning and managing marketing campaigns.
Benefits / Skills:
This course provides an overview of digital marketing and on completion, you will understand a range of marketing tools such as pay-per-click, video, infographics and social media.
You will gain knowledge of areas key to running successful campaigns, as well as learning how to analyse the success of those campaigns. Strategies covered include search engine optimisation, display, email, social and customer acquisition. You will finish the course confident in digital marketing.
Leeds City College is one of the largest further education institutions in the country with more than 20,000 students and is one of the biggest providers of apprenticeships regionally.
The college is part of Luminate Education Group, which consists of Leeds City College, University Centre Leeds, Leeds Sixth Form College, Keighley College, Harrogate College and Leeds Conservatoire.
The college operates out of three main campuses: Printworks, Park Lane and Quarry Hill with smaller provisions in communities across the city. The new Quarry Hill Campus, based in the Cultural Quarter in Leeds, opened in September 2019.
Learning digital marketing has never been more enjoyable or simple, as our digital marketing training at Future Connect Training will assist you in increasing your sales, traffic, profitability, and brand awareness.
This course will guide you through simple steps to creating effective paid advertising campaigns on Google and Facebook and examine different options for running campaigns and measuring the return on investment.
Do you have staff who are still in the early stages of their marketing career? Are you looking to provide them with learning opportunities to move into the next stage of their career? If so, our level 3 digital marketing programme could be the perfect opportunity.
Social media is a fundamental part of marketing and brand building in today’s market.
This course has been designed for those who want to work as Digitla Marketing manager / Consultant or freelancing, this course has a detailed course outline for all kinds of Digital Marketing issues
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