Learn how to plan and execute a successful marketing campaign with this course. Over six weeks you will learn about marketing platforms and how to use digital marketing tools to achieve your goal – whether it be promoting a product or raising awareness.
DurationLearn how to plan and execute a successful marketing campaign with this course. Over six weeks you will learn about marketing platforms and how to use digital marketing tools to achieve your goal – whether it be promoting a product or raising awareness.
During the course you will plan and manage a marketing campaign and research digital platforms, such as television, social media and websites. You will work to a design brief and make suggested improvements for future practice.
Who is this course for?
Ideal for anyone working in digital marketing or looking to enter the industry, this course will give you practical experience of planning and managing marketing campaigns.
Benefits / Skills:
This course provides an overview of digital marketing and on completion, you will understand a range of marketing tools such as pay-per-click, video, infographics and social media.
You will gain knowledge of areas key to running successful campaigns, as well as learning how to analyse the success of those campaigns. Strategies covered include search engine optimisation, display, email, social and customer acquisition. You will finish the course confident in digital marketing.
Leeds City College is one of the largest further education institutions in the country with more than 20,000 students and is one of the biggest providers of apprenticeships regionally.
The college is part of Luminate Education Group, which consists of Leeds City College, University Centre Leeds, Leeds Sixth Form College, Keighley College, Harrogate College and Leeds Conservatoire.
The college operates out of three main campuses: Printworks, Park Lane and Quarry Hill with smaller provisions in communities across the city. The new Quarry Hill Campus, based in the Cultural Quarter in Leeds, opened in September 2019.
This workshop will look at how email marketing can be used strategically to power growth and how to track ROI and performance of a website. Delivered by Jonny Ross, this session will help with understanding the steps needed to design your email campaigns.
Social media is a fundamental part of marketing and brand building in today’s market.
Digital marketing has evolved and developed at an incredibly fast rate over the past 5 years. Almost every inquiry and purchase involves an online interaction which is why these channels are critical to your overall success.
Social Media is a key tool through which businesses can gain competitive advantage. This course will enable delegates to understand the range of social media channels available and how to best deploy them to develop a plan of activity.
This course is perfect for any beginner who is interested in promoting and marketing themselves as an artist/designer/maker using social media. This short course will introduce you to different ways to promote yourself and your art and design work using digital platforms and social media.
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