Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.
This project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.
You will move through the essentials of social media such as social media platforms, key principles, content creation and management, metrics and audit. The majority of the course will focus on innovative ideas and new digital literacies that can help organisations add value to their marketing communications on social media.
Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere.
This course teaches you the foundations and fundamentals of design, web, content creation, digital marketing, campaigns, and consumer behavior. You will use real-world scenarios to inspire your entrepreneurial spirit and prepare you for working across multiple marketing disciplines.
Content creation is a multifaceted discipline which utilises digital skills to tell stories (personal or commercial). Skills needed are the ability to break down large projects into bite sized pieces, the ability to capture images and photos professionally and the capacity to bring it all together....
Expert preparation to help you successfully pass Google Analytics and Google Ads certification tests and get practical experience conducting online advertising campaigns for actual businesses that will help launch your career.
This course offers an in-depth exploration of visual strategies for your social media marketing.
Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing.
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