Social Media Marketing Course

This project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan. 

You will move through the essentials of social media such as social media platforms, key principles, content creation and management, metrics and audit. The majority of the course will focus on innovative ideas and new digital literacies that can help organisations add value to their marketing communications on social media.