Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.
DurationThis project-based course explores tools, tactics and strategies of Social Media Marketing. Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.
You will move through the essentials of social media such as social media platforms, key principles, content creation and management, metrics and audit. The majority of the course will focus on innovative ideas and new digital literacies that can help organisations add value to their marketing communications on social media.
Unitec is New Zealand’s largest institute of technology offering a wide range of work-oriented programmes and short courses. We offer leading employment-focused education at our two campuses in Mt. Albert, and Waitākere.
This course teaches you the foundations and fundamentals of design, web, content creation, digital marketing, campaigns, and consumer behavior. You will use real-world scenarios to inspire your entrepreneurial spirit and prepare you for working across multiple marketing disciplines.
Welcome to social media marketing- with a difference. You will learn basic marketing strategy, how to build your brand, and all the ‘rules’ of the trade- and when best to break them.
This Digital Marketing Micro-credential will give you the practical skills to make the most of the platforms and tools you need to implement and execute an effective digital marketing plan.
This course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.
Rosalina and her team of associates have been working with a wide range of sectors to refresh business and e-commerce websites, content, social media, publish and market mobile apps. We act as your sounding board, keep you on track and focused to complete the required work to effectively to grow
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