This course is designed to build the confidence of salespeople to be able to use powerful stories & to help engage customers and clients, using the carefully crafted and ages-old skill of storytelling.
Who Would Benefit
This course is designed to build the confidence of salespeople to be able to use powerful stories & to help engage customers and clients, using the carefully crafted and ages-old skill of storytelling.
We are all enthralled by the power of stories that have always connected with us at a deep level. The best stories are far more than simple escapism. They unite us, move us, instruct, and inspire us to act.
Most stories are tales of tension and release...of facing trials and ultimately overcoming them. In this way, stories speak to our need for courage, vision, teamwork, facing fears and conquering adversity. What we really respond to is the clarity which a well-told tale can bring.
It reflects our own situation in simple, inarguable ways. We live in a volatile, and complex business world, so now more than ever we need to ‘cut through the noise’, gain attention, and galvanise others to join us in our goals. The simple, illuminating power of a story helps us do just that.
Course Description
This course delves deep into the ages-old art form of storytelling in which people pass on nuanced messages to one another in the form of stories or tales. These stories help us to engage one another, to build fellowship, create trust and give reassurance, which are all vital for sales people to succeed over time.
CPD Points: 6
Training Course Category: Sales
Training Course Duration: 1 day
Training Course Location: Virtual, online or classroom-based
Learning Outcomes
At the end of this programme the delegate can:
Understand why and how stories work
Demonstrate an understating of how stories are constructed
Explain the key aspects to a complete and compelling story
Show how to use storytelling in sales conversations
Demonstrate great storytelling skills
Explain how to integrate storytelling into the wider sales process
Apply structure to guide and control the chosen narrative
Know the purpose in telling a story
Appreciate the 7 Basic Plots and use them for increased audience impact
Utilise more vivid language – verbally and visually
The Programme Includes:
Welcome and introductions
Icebreaker: ‘Tell Your Tale’ (selected participants share life experiences)
Debrief and discussion: ‘Why do we need stories?’
The story as simplifier: Cutting through business complexity
The 7 Basic Plots (and how they apply to business)
Overcoming The Monster
The Quest
Voyage & return
Rebirth
Rags To Riches
Unravelling The Knots
The Tragic Fall
Knowing your purpose (Think-Feel-Do)
Exercise: Participants define and share their story’s purpose
The CAMEO model:
C - Capture attention (Hook-Question-Factoid)
A - Align with the audience (Refer to their situation)
M - Main Narrative (The Power Of 3)
E - End with a message
O - Open up (a discussion)
Applying the model (Group breakout session and report back)
Laws of language: 3 positions, active tense, Saxon words and imagery
‘Screencraft’ tips: How to shine on camera (eye contact, posture and gesture)
Paired practice and action planning
About Us
Transform Your Business With Leadership And Sales Training
Since 1999, Maguire Training has led the industry with transformational leadership, management and sales training designed for real results.
With over 20 years of in-house, online, virtual and apprenticeship experience, an expert team of leadership and sales training specialists, and a vast library of over 100 additional online e-learning courses, our support is built for lasting change.
Courses For Every Need
From in-house training to online courses and resources, bespoke and one-to-one coaching and more, we design our courses to meet the needs of our clients.
We are also a registered Apprenticeship Levy Training provider, with high impact learning and development for young people who are just beginning their careers.
Best-In-Class Support
The quality of our training, resources and support has been recognised by renowned certification and awarding bodies worldwide, and we are proud to continue to uphold those standards in everything we do.
We are an endorsed training provider of the Institute of Sales Management, and each of our programmes have been recognised by the CPD Certification Service, which accredits professional training at the highest standards of quality.
Worldwide Experience
We have worked with clients and businesses of all sizes and industries all over the world. With courses in 30+ languages and courses delivered across the Middle East, North America, Asia and Europe, Maguire Training is perfectly equipped to support global teams in all of their diversity and variety.
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