This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities.
DurationThis course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities.
Issues include brand equity, advertising and communication, brand activism, digital media, brands and AI, the social web, green marketing, marketing and public policy and product/service innovation.
Toronto Metropolitan University is at the intersection of mind and action. What our students learn in the classroom is enhanced by real-world knowledge and experience. We champion diversity, entrepreneurship and innovation.
Toronto Advantage
The university is located in the heart of Toronto, Canada, the fourth largest city in North America. Here, students can connect with leaders in culture, business, health care or government because opportunity lives at our front door. That's an urban campus.
Zone Learning
Toronto Metropolitan University has pioneered a unique experiential program called zone learning—a great complement to your courses with the opportunity to earn an additional credential on your transcript. You'll work with like-minded students from diverse disciplines and community groups.
Creative, connected and entrepreneurial—graduate education at Toronto Metropolitan University puts you at the core of what’s next. Our graduate programs are distinctive and offer an outstanding student-centred experience.
Student Life
Toronto Metropolitan University's Student Affairs helps students transition to university life by providing academic, personal well-being and professional development support.
Student Affairs
Student Life Blog
Aboriginal Student Services
Aboriginal Education Council
Campus Life
Examine the difference between marketing and communications, and how they relate to branding. Determine how to craft effective messaging to your audience. Explore the roles of corporate and internal communications in the overall marketing communications strategy.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
Students are provided an overview of the marketing functions used in an organization, which serves to support them in their chosen business career. Students learn the strategic market planning process in both the business-to-consumer and business-to-business market areas.
Building a career in marketing is an exciting journey!
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