This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities.
DurationThis course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities.
Issues include brand equity, advertising and communication, brand activism, digital media, brands and AI, the social web, green marketing, marketing and public policy and product/service innovation.
Toronto Metropolitan University is at the intersection of mind and action. What our students learn in the classroom is enhanced by real-world knowledge and experience. We champion diversity, entrepreneurship and innovation.
Toronto Advantage
The university is located in the heart of Toronto, Canada, the fourth largest city in North America. Here, students can connect with leaders in culture, business, health care or government because opportunity lives at our front door. That's an urban campus.
Zone Learning
Toronto Metropolitan University has pioneered a unique experiential program called zone learning—a great complement to your courses with the opportunity to earn an additional credential on your transcript. You'll work with like-minded students from diverse disciplines and community groups.
Creative, connected and entrepreneurial—graduate education at Toronto Metropolitan University puts you at the core of what’s next. Our graduate programs are distinctive and offer an outstanding student-centred experience.
Student Life
Toronto Metropolitan University's Student Affairs helps students transition to university life by providing academic, personal well-being and professional development support.
Student Affairs
Student Life Blog
Aboriginal Student Services
Aboriginal Education Council
Campus Life
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities.
In this program you’ll develop technical, creative and business capabilities which can lead to a career in digital marketing, graphic design, digital media publishing, website development, advertising, sales, or freelance media production.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
Students will understand how companies use marketing strategies to achieve organizational objectives. Through assignments and projects, students will make strategic marketing decisions related to product, pricing, distribution, and marketing communication.
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