Strategic Marketing Management

by Foreign Corporate Training Limited FCTL Claim Listing

This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.

£3600

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Foreign Corporate Training Limited FCTL Logo

img Duration

5 Days

Course Details

This course provides participants with an opportunity to review their current approaches and compare these with good practices which will help them build their confidence and have a better understanding of the marketing strategy and planning framework process.

It will also help them to identify Key Market opportunities and develop their marketing skills.


Training Outcomes:

By the end of the course delegates will be able to:

  • have a clear understanding of how to organise and prepare for successful strategy implementation
  • develop marketing objectives which deliver the company’s business objectives and meet consumers’ need
  • understand how marketing strategies will best influence consumers’ behavior
  • identify the factors affecting their company’s marketing strategy
  • recommend different ways of using the available marketing resources to ensure the maximum return on marketing investment
  • know that marketing offers the insights into how sustainability can provide competitive advantage
  • understand the importance and role of positioning
  • create value for customers
  • Nottingham Branch

    8 Experian Way ng2 Business Park, Nottingham

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