Identify a problem, develop a solution, and bootstrap your entrepreneurial venture.
About this course:
We'll let you in on a secret. Innovation happens everywhere. More often than not, it is about ordinary people solving real problems. Imagine, this could be you.
This course will teach you to look at the world through the lens of problem discovery and problem solving. You will explore problems that you see in your life and in the world and evaluate their potential for entrepreneurial innovation. You will iterate toward solutions that are just right. As you do that, you will become a user innovator.
You can innovate!
You Can Innovate is a course from MIT Bootcamps and as such prepares you for participation in the program.
The Bootcamp is a highly selective, intensive, global MIT training program for innovators. You will learn from MIT faculty and you will be intensively coached by experienced MIT-trained entrepreneurs. In the process, you will be challenged to generate an impactful entrepreneurial innovation in one week.
What you'll learn:
Understand fundamental user innovation concepts such as lead user, sticky information, peer-to-peer diffusion, diffusion via the market, and low-cost innovation niche;
Apply the concept of lead user to identifying numerous opportunities for entrepreneurial innovation;
Learn the concept of "solution/need co-forming" and apply it to conceiving a viable and feasible solution to the problem that you seek to solve;
Learn the tools and strategies of entrepreneurial bootstrapping, and apply them to designing the strategy for diffusing your user innovation;
Explore the trends and forces driving the democratization of innovation and apply the insights to uplifting the potential of your entrepreneurial contribution to society.
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