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Become a Certified Sales Coach
Develop Sales Skills for YOUR BUSINESS & Coaching Others, including: Closing Techniques, Prospecting, Sales Psychology, Sales Strategy, Buyer & Seller Mindsets, & More
Created By Joeel & Natalie of Transformation Services
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Sales has existed for thousands of years, yet many people still feel uneasy or dislike it. Some associate sales with negative feelings like manipulation or bad experiences. It’s often called a "necessary evil," even though it’s a natural part of everyday life that everyone does without realizing it.
Most entrepreneurs and life coaches do not have a natural talent for selling. It can feel uncomfortable, ineffective, and even unpleasant.
Sales is an essential skill, whether you own a business, provide personal services like life coaching, or work in sales professionally.
If you want to:
- Grow your life coaching income and attract more clients
- Boost your confidence in selling yourself and your services
- Understand the true reasons behind why people buy
- Stand out from competitors and get clients coming back regularly
Then joining the Sales Coach Certification program is the right move for you.
You’ll learn how to sell effectively by creating win-win outcomes and building lasting relationships that benefit both you and your clients.
What Students Are Saying
- "Excellent course, fully recommend!" – Georgiana S.
- "Very informative with great examples and real-life analogies!" – Omar
- "The positive attitude of the instructor makes learning clear and inspiring. I feel confident to succeed!" – Graeme B.
What You'll Learn
The Sales Coach Certification combines motivational methods with practical tools to help you and your clients connect emotionally with the sales process — both from the seller’s and buyer’s perspectives.
By the end of the course, you will:
- Confidently coach yourself and clients to succeed in sales
- Master prospecting techniques across phone, email, social media, text, and face-to-face
- Understand the step-by-step process to close sales
- Apply marketing strategies to create new sales opportunities
- Explore the psychological principles of sales and behavioral change
- Learn how to motivate yourself and others to embrace sales
- Turn objections into sales with proven tactics
- Develop strong communication skills, including listening and voice tone
- Break free from limiting beliefs about sales
- Dive into sales coaching models, personality theory, and consumer psychology
If you’re ready to change your future with the power of sales, this course is made for you.
Your Certification Awaits
After finishing the course, you'll receive an official digital certificate (PDF). You can also request a printed certificate and apply for CPD/CEU credits through the CPD Standards Office.
Course content
1. Introduction
1.1. Promo video script for the sales coach certification course
2. Who is This Course for
2.1. Who is this Course for
3. What to Expect at the End of The Course
3.1. What to expect at the end of the course
4. Meet the Instructor
4.1. Meet the Instructor - sales certification course
1. Why Become a Sales Coach
2. Sales Coaching Models
2.1. Sales coaching models
3. The Stages of the Sales Coaching Preparation
3.1. Sales Coaching Preparation Stages
4. The Characteristics of a Successful Sales Coach
4.1. The general characteristics of a great sales coach
5. Measuring Sales Coaching Performance
5.1. Measuring sales coaching performance
Questionnaire 1
Questionnaire 2 - Coachee
Questionnaire 3 - Coachee
1. Sales Coach - How to Use the Material in this Section
1.1. How to use the materials in Section 3
2. We Are All Buyers
2.1 We are all buyers
3. Supply and Demand
3.1. Supply and Demand
4. Neuromarketing
4.1 Neuromarketing
5. The Mirror Neurons and the Concept of Imitation
5.1. The mirror neurons and the concept of imitation
6. Dopamine and Retail Therapy FINAL
6.1. Dopamine and Retail Therapy
7. Rituals and Habits
7.1. Rituals and habits
8. Faith and Religion
8.1. Faith and Religion
9. Somatic Markers
9.1 Somatic markers
10. Speaking to Our Sense
10.1. Speaking to our senses
11. Product Placement
11.1. Product placement
12. Subliminal Messages
12.1. Subliminal messages
13. Think like a buyer when you sell
13.1. Think Like a Buyer When You Sell
13.2. Coachee Evaluation Questionnaire
1. How to Use the Materials in Section 4
1.1. How to Use the Materials in Section 4
2. Everybody Sells
2.1 Everybody Sells
3. You Are Your Biggest Sale
3.1 You are your biggest sale
4. Building Credibility
4.1 Building Credibility
5. Leaving The Ego Aside
5.1. Leaving The Ego Aside
6. Selling as a Transferance of Emotions
6.1. Seling is a transference of emotions
7. Emotional Intelligence Part 1
8. Emotional Intelligence 2
8.1. Emotional intelligence in sales
9. Building a Sales Relationship
9.1. Building a sales relationship
10. Goals vs Quotas
10.1. Goals vs Quotas
11. How to Avoid Procrastination
11.1. How to Avoid Procrastination
12. How to Avoid Perfectionism
12.1. How to Avoid Perfectionism
13. How to Avoid Analysis Paralysis
13. How to Avoid Analysis Paralysis
14. Coachee Questionnaire Section 4
1. How to Use the Materials in Section 5
1.1. How to use the materials in Section 5
2. Understanding Different Personality Types
3. How to Make a Positive First Impression
4. Listen to Understand Not Only to Reply
5. Do You Respond or Do You React
5.1. Do You Respond or Do You React
6. Asking the Right Questions
7. Choosing the Right Attitude
7.1. Choose the Right Attitude
8. Voice Inflection and Voice Modulation is Sales
8.1. Voice inflection and voice modulation in sales
9. Creating Win-Win Situations
9.2. Coachee Qustionnaire section 5
9.1. Creating Win Win Situations
1. How to Use the Materials in section 6
1.1. Sales Coach - How to Use the Materials in this section 6
2. Convince vs Persuade
2.1. Convince vs Persuade
3. Creating a Sense of Urgency
3.1. Creating a Sense of Urgency
4. The Decoy Technique
4.1. The Decoy Technique
5. Selling as a Storyteller
5.1. Selling as a Storyteller
6. The Foot in the Door and the Door in The Face Strategies
6.1. The Foot in the Door and the Door in The Face Strategies
7. The Anchoring Technique
7.1. The Anchoring Technique
8. Handling Objections
8.1. Handling Objections
8.2. Sample Sales Coaching Rapport
1. Sales Coach - How to Use the Materials in this Section 7
1.1. How to Use the Materials in Section 7
2. Intro to the Closing Process
2.1. Intro to the Closing Process
3. How to Lead to the Closing Using the Alternative of Choice Method
3.1. How to Lead to Closing using the Alternative of Choice Strategy
4. The Presumptive Closing Technique
4.1. The Presumptive Closing Technique
5. The Second Question Close
5.1. The Second Question Close
6. The Balance Sheet Close
6.1. The Balance Sheet Close
7. The 5 Questions Closing Strategy
7.1. The 5 Questions Closing Strategy
8. Completing the Sale is Only the Beginning
8.1. Completing the Sale is Only the Beginning
9. Bonus Handling Price Objections and Closing the Sale
9.1. Bonus Handling Price Objections and Closing the Sale
1. Sales Coach - How to Use the Material in this Section 8
1.1. How to Use the Materials in Section 8
2. The Importance of Choosing the Right Message
2.1. The Importance of Using the Right Message
3. Social Media Prospecting
3.1. Social Media Prospecting
4. Phone Prospecting
4.1. Phone Prospecting
5. Voicemail Prospecting
5.1. Voicemail Prospecting
6. Email Prospecting Part 1
7. Email Prospecting Part 2
7.1. Email Prospecting
8.1. Text Messaging Prospecting
8. Text Messaging Prospecting
9. Prospecting Face to Face
9.1. Prospecting Face to face
10.1. Responding to Objections- Prospecting
1. Sales Coach - How to Use the Materials in this Section 9
1.1. Sales Coach - How to Use the Materials in this Section
3.1. Market Research Part 1
4.1. Market Research Part 2
5.1. Identifying Your Customer Base
6.1. Finding Your Niche
7.1. Core Competencies
8.1. Creating Your Unique Selling Proposition
10.1. Networking at Its Best
11.1. Leveraging Your Community
13.1. Sales Assessments and Questionnaires
12.1. Creating Sale Coaching Packages
1. Congratulations!
2. Resources and References
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Instructor
Joeel A. Rivera, M.Ed. and Natalie Rae are pioneers in the life coaching field and co-founders of Transformation Services – the leading online course marketplace for life coaching, personal development and entrepreneurship. They’re the only life coach training organization in the world with 50+ niche coaching certifications, providing completely self-paced, done-for-you coaching programs offered at accessible prices.
They have proudly served nearly 1,000,000 happy students from 200 countries and territories.
Using the science of psychology and human potential, they train leading edge entrepreneurs, leaders, and life coaches how to master their mindset and create a purpose-driven business so they can monetize their passion and live life on their terms.
Joeel A. Rivera, MEd: From an early age, Joeel faced adversity, including failing his first year of college and losing his brother to a car accident at the age of 19. This experience transformed his life and instilled a deep sense of purpose by inspiring him to give his brother Daniel's name a meaning by helping others find their true path. He returned to college, earning a Master's Degree in Counseling and all but the dissertation for his Ph.D. in Psychology, and later became a psychology professor.
Natalie Rae is passionate about empowering others to live authentically and embrace their inner callings. After a decade of living a life that wasn't hers and developing Chronic Fatigue Syndrome, Natalie let go of everything and completely transformed. Through her journey to healing, she rediscovered her true self and greater purpose—to be an entrepreneur and inspire others to transform their lives. Natalie “retired" from the rat race at 24, put herself through school as a freelance designer, and created a non-profit teen center.
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