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Email Marketing Course Master Campaigns that Convert
Create Email Campaigns + Sales Funnels that Convert Using Proven “Story-Selling” & Psychology That Turn Leads into Sales on Autopilot
Created By Joeel & Natalie of Transformation Services
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Try Personal Plan for freeAre Your Email Campaigns Falling Short?
Do your lead magnets fail to attract? Are your emails left unopened? Or perhaps your campaigns aren’t converting into sales?
Maybe you’re new to email marketing, unsure where to start, and don’t want to waste time. You want to get it right from the beginning.
Writing emails that sell is arguably the most valuable skill you can have—whether you’re a business owner or a freelancer. Mastering email and digital marketing is essential for online success.
At first, email marketing may seem complicated and overwhelming. You might think you need to spend hours crafting emails while giving away your best content for free. But that’s far from the truth.
You can build highly effective automated email campaigns that save you time and consistently convert into sales.
It all boils down to a few key principles. Apply these principles and our proven formulas, and you’ll create profit-generating email campaigns on demand.
Whether you’re experienced and want to level up, or just starting out, this course delivers cutting-edge psychology and strategy for email and digital marketing campaigns. You’ll learn the most current tools and techniques, including the #1 MOST IMPORTANT FACTOR many marketers overlook: the psychology behind consumer behavior.
We want to save you years of trial and error by sharing the best secrets we’ve gathered through over a decade of experience.
Our Guarantee
We’re confident you’ll love this course. But if it doesn’t meet your expectations, we offer a no-questions-asked 30-day money-back guarantee.
What You'll Learn in the Email Marketing Course
- Different types of email campaigns
- How to design compelling landing pages
- Lead nurturing strategies
- Crafting irresistible email subject lines
- Turning your ideal clients into enthusiastic fans
- Using autoresponders, sequences, and marketing automation
- Driving targeted traffic to your landing pages
- Breaking through customers’ false beliefs
- Writing persuasive, sales-focused emails
- Understanding psychological principles behind sales and marketing
Course content
1. Getting Started with Email Marketing and Digital Marketing
2. Why Email Marketing and Digital Marketing, and the Psychology Behind It, Matters
3. 3 Core Elements of Email Marketing and Digital Marketing
4. Use the 5 Principles of Persuasion So You Never Have to Hard-Sell Anything
5. Converting Customers with Email Marketing and Digital Marketing
6. Creating Raving Fans
1. Overcoming Action Paralysis and Risk Aversion
2. Identifying and Understanding Your Tribe of Ideal Customers
3. Selling to Your Avatar though Email Marketing and Digital Marketing
4. Email Marketing and Digital Marketing Ask Campaigns
5. Speaking Your Tribe's Language in your Email Marketing and Digital Marketing
6. Knowing Your Value and Setting Your Price
7. Understanding the 3 Types of Buyers for your Email Marketing & Digital Marketing
8. Buyer #2: Spendthrifts
9. Buyer #3: Average Spenders
1. Leads: What is a lead & why is it important in Email & digital marketing
2. Lead Magnets 1 Choosing a Lead Magnet for Email Marketing & Digital Marketing
3. PSYCHOLOGY TIPS: Instant Gratification and Anticipation
4. Lead Magnets 2: Modeling Success for Email Marketing & Digital Marketing
5. Landing Pages 1: Creating a Compelling Landing Page (Opt-In Page)
6. Landing Pages 2: Components of a Capture Page
7. Calls to Action in Email Marketing & Digital Marketing
8. Creating a Confirmation Page and Confirmation Email
9. Sales Pages: What They Are and Why They're Better than Webpages
1. Driving Traffic in your Email Marketing & Digital Marketing
2. Paid Advertising for your Email Marketing & Digital Marketing
3. Collaboration and Referral for your Email Marketing & Digital Marketing
4. Social Organic in Email Marketing & Digital Marketing
5. Content Marketing Email Marketing & Digital Marketing
1. The Basics: Email Campaigns and Sequences
2. Setting Up Your Automated Email Sequence Part 1
3. Setting Up Your Automated Email Sequence Part 2
4. Tracking, Analytics & Split Testing
1. Intro to Building an Email Marketing Campaign
2. PSYCHOLOGY TIPS: Small Commitments (The Foot in the Door Technique)
3. PSYCHOLOGY TIPS: Door in the Face Technique
4. PSYCHOLOGY TIPS: The Yes Principle
5. Your Email Toolkit in Email Marketing & Digital Marketing
6. The #1 Email Marketing Secret Ingredient
7. Breaking False Beliefs in Email Marketing & Digital Marketing
8. Storytelling Workshop for Email Marketing & Digital Marketing
9. Storytelling Workshop Example
10. PSYCHOLOGY TIPS: Developing Rapport
11. How to Write a Branding Email
12. Branding Email Example
13. How to Write a Direct Marketing Email
14. Direct Marketing Email Example
15. How to Write a Content Email
16. Content Email Example
17. PSYCHOLOGY TIPS: Reciprocity
1. Persuasive Sales Emails Part 1
2. Persuasive Sales Emails Part 2
3. Sales Email Example
4. PSYCHOLOGY TIPS: Seeding: The Secret to Soft-Selling
5. PSYCHOLOGY TIPS: Social Proof
1. Intro to Building a Profitable Campaign
2. The 2 Types of Email Campaigns
3. Choosing Your Campaign Strategy
4. Sales Funnel Secrets
5. PSYCHOLOGY TIPS: That's Not All!
1. Intro to Crafting Emails
2. Subject Line Secrets
3. Best Email Schedule
4. Design Principles that Get More Clicks
1. Congratulations and What's Next
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