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Product Management for Maximum Impact: Strategies for Product Success Play Image

Product Management for Maximum Impact: Strategies for Product Success

Learn the fundamentals of product management, success metrics, and strategies for new, growth, and mature products. Key insights from top Silicon Valley companies.

4.1 Rating star
250 Ratings
6,035 Enrolled

Created By Vasily Starostenko

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Course speifications
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1.5 Hours
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33 Files
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Lifetime/ Unlimited
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Certificate of completion
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Created on Dec.5.2024
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10 downloadable resources
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Last Updated 12.Apr.2025
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30 days money back gurantee
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Course description

What You'll Learn



  • What a Product is and how to manage a product throughout its lifecycle

  • The key roles, skills, and responsibilities of a Product Manager (PM)

  • What distinguishes a good PM from a bad PM and how to become an effective Product Manager

  • Understanding the ultimate responsibilities of a Product Manager, including setting product backlogs and priorities

  • The success metrics for new, growth, and mature products

  • How to define success at different product lifecycle stages: New Product, Growth Product, Mature Product

  • Key formulas for measuring product success based on market, team, product, customer lifetime value, and more

  • How qualitative and quantitative aspects of product management contribute to success

  • Practical applications of product strategy for your business or product



Requirements



  • No prerequisites required, but basic knowledge of business and product management concepts is helpful

  • Course based on the instructor’s real-world experience at top Silicon Valley companies like Uber and Tesla



Description


Welcome to "Product Management for Maximum Impact"! In this course, you’ll gain a deep understanding of what product management is and how to drive product success through structured strategy and execution.



This course, designed by an expert with real experience at major Silicon Valley companies such as Uber and Tesla, will guide you through the essentials of being an effective Product Manager (PM). You will learn:




  • The core concepts of product management, including the responsibilities and skills required for the PM role

  • How to distinguish between good and bad PMs, and what makes an effective PM

  • The importance of strategic thinking in defining a product’s direction and priorities

  • How to assess new, growth, and mature products and define success at each stage of the product lifecycle

  • The key success metrics for measuring product performance—whether it’s market, customer acquisition cost, retention, or customer lifetime value (LTV)

  • How to apply both qualitative and quantitative approaches to product management for holistic success



By the end of this course, you'll be equipped with the tools and strategies needed to manage and grow products successfully, with insights from some of the top-performing companies in the world.



Enroll now and take the first step towards mastering product management and driving maximum impact in your role or business!



Who This Course is For:



  • Students curious about the Product Management role and its key responsibilities

  • Aspiring and current Product Managers looking to deepen their knowledge and refine their skills

  • Leaders managing automation efforts who want to understand product management strategies

  • Anyone interested in transitioning into Product Management or advancing their career

  • Entrepreneurs who want to master product development processes and strategies

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Course content web

11 sections | 16 lectures | 0:49 total length
Expand all sections
1. Introduction
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Video Icon 1. Intro.mp4
299.64 MB
2. Core Product Strategy Concepts
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Video Icon Part 1 - Core Concepts.mp4
255.31 MB
3. Product Strategy Definition of Success
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Video Icon Part 2 - Defenition of Success.mp4
210.61 MB
4. Product Strategy and Product Lifecycle
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Video Icon Part 3 - Product Strategy.mp4
18.37 MB
5. New Product Strategy
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Video Icon Part 4 - New Product Strategy.mp4
733.16 MB
6. Growth Product Strategy
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Video Icon Part 5 - Growth Product Strategy.mp4
259.19 MB
7. Mature Product Strategy
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Video Icon Part 6 - Mature Product Strategy_1.mp4
279.49 MB
8. Class Project
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Video Icon Part 7 - Class Project.mov
9.55 MB
9. Go To Market Strategy
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Video Icon Part 8 - Go To Market Strategy.mov
47.02 MB
10. Conclusion
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Video Icon Conclusion.mp4
75.35 MB
12. BONUS - Case Studies!
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Video Icon 1. Case Study - Uber Part 1.mp4
1231.45 MB
Video Icon 2. Case Study - Uber Part 2.mp4
1776.63 MB
Video Icon 3. Case Study - AirBnb Part 1.mp4
1748.92 MB
Video Icon 5. Case Study - StarLink Part 1.mp4
1088.79 MB
Video Icon 4. Case Study - AirBnb Part 2.mp4
1524.59 MB
Video Icon 6. Case Study - StarLink Part 2.mp4
1215.18 MB

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Instructor

Vasily Starostenko
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