List of available Bachelor of Marketing Classes in Vancouver, Canada. The Bachelor of Marketing courses in Vancouver are provided by the following institutes: Also, check out all Bachelor of Marketing Classes from all over Canada.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
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