The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
DurationThe main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-‐life business problems.
Students gain an understanding of marketing research and its value in analyzing consumers, markets, and the environment. Topics include an overview of market research and research design, exploratory research; descriptive research; scaling; sampling; and data analysis and reporting.
Learning Objectives/Outcomes
Upon completion of this course the successful student will have reliably demonstrated the ability to:
VanWest College is a privately owned Canadian college with two locations in Vancouver and Kelowna, British Columbia. The College is certified by the Private Training Institutions Branch (PTIB) branch of the BC government Ministry of Advanced Education. Certification by PTIB assures clients that VanWest College delivers education and training programs that meet and exceed high quality educational standards and student protection.
Highly interactive program courses, taught by industry leaders, are designed to improve students’ communication skills, increase business knowledge and refine job-search and employability skills. Students will acquire the essential real-life skills necessary to be successful in a workplace environment and students in co-op programs will spend approximately 50% of their program time in paid, authentic Canadian job placements. For real learning, real experience and real results, VanWest College is the premiere choice.
To be a leader in the delivery of quality education and training that ensures our students achieve their learning objectives in a safe, inclusive environment that promotes global citizenship.
To provide support and excellence in education and training to ensure that students have the best learning experience possible.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
The Business School will be offering a variety of delivery modes for new students in all programs. These can include, asynchronous learning, synchronous learning, hybrid, and on-campus deliveries, including evenings and weekends.
Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty.
This course is designed to provide participants with a sound working understanding of the concepts and processes involved in marketing research as the basis for the development of marketing strategies and plans.
The Marketing option provides you with the skills and tools needed to understand how businesses market products and services to their respective target markets.
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