Market Research Certificate

by VanWest College Claim Listing

The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-­‐life business problems.

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Course Details

The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve real-­‐life business problems.

Students gain an understanding of marketing research and its value in analyzing consumers, markets, and the environment. Topics include an overview of market research and research design, exploratory research; descriptive research; scaling; sampling; and data analysis and reporting.

 

Learning Objectives/Outcomes
Upon completion of this course the successful student will have reliably demonstrated the ability to:

  • Understand the needs of marketing managers for marketing and market information.
  • Determine the objectives of the marketing research project.
  • Identify the type of research that will best help achieve the objectives.
  • Create and conduct a small survey, applying a wide range of survey, scale, and questionnaire techniques.
  • Recommend the best sampling technique for different situations and defend that recommendation.
  • Summaries a market research project and reflect on constructive feedback to improve the summary.
  • Develop a report that critically analyses market research data and provide a recommendation.
  • Vancouver Branch

    200-1016 Nelson St, Vancouver

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