Marketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
DurationMarketing research serves as a central basis for marketing decision-making. This course provides students with a managerial overview of marketing research process and a good understanding and practice of the analytic techniques.
You will be exposed to 1) the concept of marketing research, 2) how to conduct marketing research, 3) how to analyze data, 4) how to evaluate the results, 6) how to communicate the findings to others. The course consists of a mix of lectures, discussions of cases, lab tutorials of statistical software, real data analysis practices and a term-long research project. All class sessions will be interactive, requiring you to actively participate in class discussions.
Our top ranked business programs* combine theory with practical application, emphasizing business fundamentals and critical thinking. Our professional development
Programs are designed to help individuals and organizations achieve hard-hitting business results through relevant, integrated and action-oriented learning.
Marketing research is an integral part of the strategic marketing process. The step-by-step marketing research process covers planning, data collection, data analysis and presentation of relevant information for recommending informed marketing strategy decisions.
Marketing involves understanding the needs of consumers and developing and implementing a plan that delivers products or services to meet those needs
This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age.
Increase your business acumen with a specialization in marketing. Become more desirable to employers with this fast-tracked, focused advanced diploma that will give you the skills needed for industries such as media, public relations, communications, event planning and advertising.
This course explores the fundamentals of marketing research – what it is, how it is used, why it is used, and its role in and importance to the marketing function. Secondary, qualitative, and quantitative research methods and tools will be explored.
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