The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy.
DurationThe 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy. Students will be taught the fundamentals of advertising and what are the difference between marketing planning and advertising planning.
The focus is on advertising planning and the processes involved. Students will also learn from the perspective of key players in the advertising industry and how do they contribute to the advertising process. Does advertising lie? What are the control mechanisms to ensure ethical practice in the advertising industry?
This course comprises of the below essential skills for advertising across multiple platforms.
Apart from being trained to become a strong practitioner, some useful skills which you can expect to acquire from this course are:
Our project-based-no-examinations learning methodology makes sure real skills are being transferred from our practitioner-trainers to our students effectively, and that every student.
Who graduates from the programme not only knows how to execute, but also thoroughly enjoyed the process of completing all the classes over the period of 12 weeks*.
In this content marketing course, you will master effective content marketing and copywriting skills. You will learn how copywriting plays an intricate part in creating content for your digital platforms and the art of content creation.
This course responds to the demand for increasingly sophisticated writing skills that make meaningful connections between brands and audiences.
Learn how to create reports, editorial pieces, white papers, and speeches. This course gives you the skills to produce technical and editorial documents with the intention of informing and educating to create thought leadership.
In this hyper-actionable training, there will be a click-by-click walkthrough to show you exactly how to get great ideas and craft authentic and compelling marketing messages like clockwork.
This 2-day Digital Advertising course provides you with a realistic and practical setting where proper understanding and interpretation of how each digital advertising channel functions and performs beats sloppy guesswork and assumptions.
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