21st Century Advertising

The 21st Century Advertising module will be covering on advertising concepts & theories and the world of advertising & ad agencies; and account management that will include presentation sessions on getting clients to buy into the strategy. Students will be taught the fundamentals of advertising and what are the difference between marketing planning and advertising planning.

The focus is on advertising planning and the processes involved. Students will also learn from the perspective of key players in the advertising industry and how do they contribute to the advertising process. Does advertising lie? What are the control mechanisms to ensure ethical practice in the advertising industry?

This course comprises of the below essential skills for advertising across multiple platforms.

Apart from being trained to become a strong practitioner, some useful skills which you can expect to acquire from this course are:

• Above The Line (ATL), Below The Line (BTL) & Through The Line (TTL) advertising
• Traditional and New Advertising & efficiency
• Integrated campaigns across platforms
• Social Media Marketing
• Advertising through new technology