The focus of the 3-day course will be the hands-on practice of using relevant AI tools for copywriting, image, audio, and video production. Learners will be given real-life marketing content briefs as class projects and to use AI tools to create the relevant content.
DurationArtificial intelligence (AI) tools have dramatically changed the world of creative content in terms of speed, scale, and cost. Generative AI tools like ChatGPT and Midjourney have enabled creative professionals to increase their scale of production, experiment more imaginative content and speed up content creation.
Creative professionals like copywriters, graphic designers, social media marketers, video content producers and digital marketers will benefit from this 3-day hands-on training workshop that covers the whole suite of creative production process from planning to production using AI tools.
The course starts with creating a customer-centric content plan and creative brief. Learners will be provided with templates and tools to create the optimal creative brief and choose the right AI tools for content production.
The focus of the 3-day course will be the hands-on practice of using relevant AI tools for copywriting, image, audio, and video production. Learners will be given real-life marketing content briefs as class projects and to use AI tools to create the relevant content.
Pre-requisites
Proficiency in computer usage.
Basic knowledge of navigating digital tools.
Ability to understand and communicate in English (reading and writing).
Basic familiarity with digital creative tools is a plus. No prior AI knowledge required.
Keen interest for online content creation and eagerness to learn AI applications for creative tools.
Transforming Lives Through Lifelong Learning
NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people.
Since our corporatisation in 2004, we have helped over 29,000 organisations and achieved more than 2.6 million training places.
As a Total Learning Solutions provider, we forge partnerships to offer a wide range of relevant end-to-end training. The NTUC LearningHub Learning eXperience Platform (LXP) — a one-stop online learning mobile application — offers timely, bite-sized and quality content to upskill anytime and anywhere. Beyond learning, LXP serves as a platform for jobs and skills development for both workers and companies.
Our Vision
To be the leader and trusted lifelong partner in Continuing Education and Training
Our Mission
To provide learning that makes Every Worker a Better Worker, Every Job a Better Job, Every Company a Better Company
People are our Priority
Passion is our Goal
Performance is our Business
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