Bachelor of New Media Communication (Honors)

Furthermore, this program will develop a workforce that can support the demand from the creative industry that is rapidly growing especially the creative multimedia industry that prioritize the development of creative products. This at the same time can enhance the creative industry to be more dynamic that can increase its contributions towards the nation's gdp that will then contribute to the high income economy. 

This program was designed to equip our graduates with the skills in communication, new media, information technology and management, that are not only competitive in the market but at the same time are innovative and creative to meet the demands of the industry. The curriculum were designed specifically for: First, to develop a workforce that are competent in communication so they are effective in performing their tasks and responsibilities in any organization that they are assigned to. 

Second, to train a workforce that are able to utilize new media to enhance the efficiency of an information and communication delivery system.  Third, to transfer management and entrepreneurship knowledge and skills to the workforce to establish a more effective and competitive organization in the process of offering products and services. The combinations of various skills that we equipped our graduates with will result in a hybrid graduate that have a high level of competitiveness to compete in the era of globalization while at the same time having self quality that further increases the value of our graduates.  

Vision

• The program will form intellectual humanity, personality, superiority, creativity and innovativeness. It will also create competitiveness and competency through the observation of knowledge and soft skills with quality education, rooted in the aspirations of the University.  

Mission

• Committed to be the center of the development of social science, communication, information technology and soft skills in competitive international arena. 

Potential Job Opportunity

• Public Relations Officer
• Publication Officer
• Corporate Communication Executive
• Radio and TV Presenter
• Graphic and Animation Designer
• Photographer
• Administrative Officer
• Event Manager
• Marketing Officer
• Journalist/Editor/Writer
• Producer for Media and Digital Production
• Product Ambassador
• Consultant
• Information Officer

Program Educational Objectives

• To educate and produce graduates who have the knowledge and skills of professionals in the field of communication and social interaction.
• To educate and produce the graduates who have the knowledge and skills of professionals in the field of new media.
• To educate and produce the graduates who have the knowledge and skills of professionals in the field of entrepreneurial management
• To train and produce skilled graduates in implementing and managing projects/research by integrating the latest information related to new media communication.