Bachelor of Social Science with Honours (Comunication) (UH6321001)

by Universiti Malaysia Sabah (UMS) Claim Listing

The program offers a theoretical study of communication patterns, emperitikal and professional. The courses emphasize the pattern and practice of media in terms of production, representation and reception.

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Universiti Malaysia Sabah (UMS) Logo

img Duration

6 Semesters (3 Years)

Course Details

The program offers a theoretical study of communication patterns, emperitikal and professional. The courses emphasize the pattern and practice of media in terms of production, representation and reception. 

Students are exposed to various genres and media products and were encouraged to analyze discourse and narrative media critically. Students are also introduced to issues related to police and control media, new media and media globalization and its impact, culturally, politically and economically to society. The program offers specialization in broadcasting, journalism, public relations, and advertising and equip students with skills in writing and publishing professionals as well as critical thinking skills.

Programme Educational Outcomes (PEOs)

  • PEO1- Social Science Practitioners who specialize in the field of Knowledgeable Communication, have cognitive and practical skills for the benefit of society and the country as a whole. 
  • PEO2- Social Science Practitioner specializing in Communication who communicates effectively and ethically and professionally in the regional job market. 
  • PEO3- Social Science Practitioner specializing in Communication, who leads and takes responsibility using personal and interpersonal skills. 
  • PEO4- Social Science Practitioners who specialize in the field of Communication, are able to apply digital technology, numeracy and entrepreneurship skills ethically based on current needs. 

Career Prospect

  • Lecturer
  • Journalist
  • Campaign Director
  • Journalist Broadcasting
  • Producer Radio and television
  • Corporate Communications 
  • Writer
  • Advertising Executive
  • News Reader
  • Public Relations Officer
  • Radio Presente
  • Kota Kinabalu Branch

    Jalan UMS, 88400, Kota Kinabalu

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