The program offers a theoretical study of communication patterns, emperitikal and professional. The courses emphasize the pattern and practice of media in terms of production, representation and reception.
The program offers a theoretical study of communication patterns, emperitikal and professional. The courses emphasize the pattern and practice of media in terms of production, representation and reception.
Students are exposed to various genres and media products and were encouraged to analyze discourse and narrative media critically. Students are also introduced to issues related to police and control media, new media and media globalization and its impact, culturally, politically and economically to society. The program offers specialization in broadcasting, journalism, public relations, and advertising and equip students with skills in writing and publishing professionals as well as critical thinking skills.
Programme Educational Outcomes (PEOs)
Career Prospect
UMS strives to achieve academic excellence and international recognition through its attention to learning and teaching, research and publications, social services and balance in knowledge specialization.
The university also prioritizes the personal growth of its students, resulting in greater innovation and productivity for the benefit of society and the nation as a whole.
The school of media, languages and cultures offers several three-year honours degree programmes in international communications studies. These courses combine knowledge in the study of communications, journalism, media, film and cultural studies with foreign languages. Our degrees offer global pers...
Our program is designed to provide students with the perfect opportunity to explore the public relations industry in greater detail through a variation of different modules to equip them with sufficient knowledge to make outstanding contributions in the competitive public relations industry.
This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry. The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and manag...
The bachelor of mass communication (hons) programme at segi university is an exciting journey into the dynamic world of mass media. Mass communication is a vital discipline in today’s interconnected world, encompassing newspapers, magazines, radio, television, and film.
The department of journalism and communication studies aims to equip students with the knowledge and skills that enable them to embark on a successful career in the field of mass communication and media. The specific objective of the programme is to impart to students the latest mass communication ...
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