This course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.
DurationThis course is exactly what it says: an introduction to the basics. You may already be in a marketing role and looking to understand the online world. Or you may be new to marketing.
The course touches on the key elements of internet marketing, one by one, so you can understand what each one is and what it does. Along the way, we also discuss how the different elements work together so you can start to implement what you’ve learned the very next day.
Wintec is part of Te Pūkenga – New Zealand Institute of Skills and Technology, together with all the other polytechnics in New Zealand.
From 2023, all Wintec learners will be enrolled with Te Pūkenga, instead of Wintec. Right now, our people will continue to support our learners. They will still be enrolled in the same qualification and will continue to learn in the same way, in the same place, with the same people.
Being a part of Te Pūkenga means we will be more connected to the other organisations delivering vocational and applied education in Aotearoa New Zealand and we will work with them to share skills and knowledge to better help you succeed.
We are excited to be part of Te Pūkenga which has been set up as part of the Government’s Reform of Vocational Learning. Te Pūkenga is creating a network of online, on-campus and on-job learning to give learners more flexibility in what, where and how they learn.
Through weekly expert sessions, and blogging, you will examine a variety of social media channels and acquire the knowledge and skills necessary for developing and implementing a platform-specific social media plan.
This Google Ads course shows you the secret step-by-step Google Ads process to apply that would get you noticed in your market by people who want to buy from you, do business with you or need your services and are willing to pay well.
Explore the nature and scope of online digital marketing with a digital marketing course that covers strategic website design, the psychology of online marketing, how to convert the customers you capture, and different types of content marketing.
This short course looks at what big data is and it’s role in content marketing strategy. It will also explore the types of marketing channels and how they shape the distribution of data to consumers.
Students will learn the latest SEO theory and then get hands on experience putting it all into practice through keyword research, an SEO audit, and prepare a comprehensive SEO strategy for an actual business.
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