This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising and promotional purposes.
DurationExplore, learn and understand the complexities in the development, sustainability and leverage of a brand. In this comprehensive course, students learn how brand identity must be nurtured and managed to positively affect a company's performance and future, as well as understand the power and importance of a brand from its creation through execution.
This course presents students with an overview of brand development; brand research; and brand management structures for sales, marketing, advertising and promotional purposes.
In addition, students explore how companies develop financial wealth by extending existing brands and controlling and/or influencing brand pricing and distribution.
Additional topics include an overview of brand history, understanding the differences between brand equity and brand identity and consideration of how brands are won and lost.
What You Can Learn
Overview the history and development of branding
Practice brand development and brand research through hands-on projects
Learn to create brand management structures for sales, marketing, advertising, and promotional purposes
Differentiate between brand equity and brand identity, and examine how to extend existing brands
Review case studies of how brands are won and lost
For over a century, UCLA Extension has helped prepare people to live better lives through the power of education.
As one of the nation’s oldest, largest and most comprehensive continuing and professional studies providers, UCLA Extension gives you a wide range of options to advance in your career, switch careers, or achieve personal growth.
UCLA Extension offers:
The excellence that comes with a UCLA-approved curriculum
Open enrollment—most courses require no admission decision
Evening, weekend, daytime and online courses
Locations throughout L.A.—Westwood, DTLA, and Woodland Hills
Certificate and specialization programs, transferable undergraduate
degree-credit, and continuing education credits
Custom programs and corporate education, available worldwide
Non-credit courses, workshops, and special events
Courses specifically designed for working adults, college students, and lifelong learners
Product and Brand Management course discusses concepts and cases of planning, building, measuring and management of brands and products. It covers topics such as product management, branding, brand equity, product and service quality, brand positioning, perceptual mapping, long term brand manageme...
This course covers background on inclusive marketing, specific ways to reach youth and families, and details on why marketing is key when developing your inclusion strategies.
The purpose of this course is to provide participants with a framework for transforming an organization into an engaged, productive, and inclusive workforce.
Marketing Basic Certificate is offered by The City College Of Chicago. Since 1911, City Colleges of Chicago has been connecting students from across Chicago’s neighborhoods to economic opportunity.
Brand Management Course is offered by Columbia Business School.Whether you are just thinking about what you’ll take in school, already majoring in business, or starting on your professional path, this program helps you discover the business area that’s right for you.
About Coursetakers.com
Coursetakers.com is more than a decade old course aggregator and Online course platform that helps students find courses and compare course prices from Training providers in the USA, by just submitting their inquiry through the website. Coursetakers also helps Institutes, Universities and Online Instructors market their courses, gain leads and get more students to enroll into their courses.
© 2025 coursetakers.com All Rights Reserved. Terms and Conditions of use | Privacy Policy
Online
USA
UK
India
UAE
South Africa
Canada
New Zealand
Australia
Malaysia
Singapore
Saudi Arabia
Egypt
Jordan