Business Acumen For Artists

The course teaches key business skills such as financial management, decisive negotiating skills, pitching and pricing, among others. BAA is a practical investment for creatives who plan on commercialising their creativity. Graduates will emerge with new confidence regarding their commercial aspirations and be reliably equipped to deal with the dangers of exploitation.

Practical in nature, the course includes a product/service generating methodology and culminates in a formal pitch of the idea or product that students developed. This is then transformed into a viable business offering.

Run for the past twelve years at UCT’s Graduate School of Business, the Creative Academy proudly marks a new home for BAA.