Business Administration Diploma - Digital Marketing Major

Program Description:

This program combines the field of business, marketing, technology, and digital media communications and prepares learners to market an organization or product using the latest digital marketing tools and techniques.

The program focuses on user experience design practice, marketing analytics, integrated media strategies, and web development techniques.

Requirements:

A laptop computer meeting minimum specifications is required for this major. It must include:

• Intel quad core CPU (i5 or i7)

• 8GB RAM (16GB recommended)

• a 13 inch 1080p screen (15 inches recommended)

• a dedicated graphics card with 2 GB of VRam (4GB recommended)

• a 256GB solid state hard drive (512GB recommended)

• a portable hard drive (for data backup)

• Windows 10

Equivalent specification in an Apple MacBook Pro is acceptable.

Time commitment:

This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program.

Learning environment:

The Business Administration diploma program consists of core business courses and major specific courses. Core courses are available both in class and online. All major courses are available in class with only some courses available online.