Business Marketing

This class will serve as an introduction to business marketing with an emphasis on the creative aspects of the discipline. First, we will learn to develop creative strategies to solve business problems. This will serve as a foundation for subsequent work across a wide variety of media from old-fashioned print ads to email and social media as well as the products or services of the business themselves.

Learning Objectives :

• Identify business problems that marketing can address
• Conduct very basic market research
• Practice customer segmentation and brand positioning
• Develop brand platforms and draft creative briefs
• Write taglines, headlines, and copy
• Use graphic design and art direction to execute ideasHone the ability to judge strategies, ideas, and executions
• Gain experience with a wide variety of media formats
• Create marketing concepts that solve business problems