This class will serve as an introduction to business marketing with an emphasis on the creative aspects of the discipline. First, we will learn to develop creative strategies to solve business problems.
This class will serve as an introduction to business marketing with an emphasis on the creative aspects of the discipline. First, we will learn to develop creative strategies to solve business problems. This will serve as a foundation for subsequent work across a wide variety of media from old-fashioned print ads to email and social media as well as the products or services of the business themselves.
Learning Objectives :
The Pacific Design Academy is located in the heart of historic downtown Victoria and is easily accessible by public transit, bicycle, or foot. Victoria is just a short ferry ride from Vancouver or Seattle, making this area a preferred destination for students and tourists alike.
Victoria boasts the mildest climate in all of Canada with more than 2,200 hours of sunshine and 275 frost-free days annually. This is a clean, safe and friendly city where students can enjoy many cultural and outdoor activities.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions.
This program develops the knowledge and personal selling skills you require for building and maintaining long-term partnerships and for achieving sales success.
You’ll “learn by doing” the kind of marketing that leads to revenue. Faster, leaner, more effective campaigns designed for measurability. Marketing across the buyer journey, from awareness to retention & expansion. Building better messaging & assets.
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