This class will serve as an introduction to business marketing with an emphasis on the creative aspects of the discipline. First, we will learn to develop creative strategies to solve business problems.
DurationThis class will serve as an introduction to business marketing with an emphasis on the creative aspects of the discipline. First, we will learn to develop creative strategies to solve business problems. This will serve as a foundation for subsequent work across a wide variety of media from old-fashioned print ads to email and social media as well as the products or services of the business themselves.
Learning Objectives :
The Pacific Design Academy is located in the heart of historic downtown Victoria and is easily accessible by public transit, bicycle, or foot. Victoria is just a short ferry ride from Vancouver or Seattle, making this area a preferred destination for students and tourists alike.
Victoria boasts the mildest climate in all of Canada with more than 2,200 hours of sunshine and 275 frost-free days annually. This is a clean, safe and friendly city where students can enjoy many cultural and outdoor activities.
If you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning.
Marketing and strategic communications is the process of advertising, promoting, communicating, selling and distributing a product to a customer.
Google tools help you attract, retain and convert website traffic; and enable you to know and engage with your online audience and potential buyers while on your site.
In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning.
In this course you will learn what makes marketing a critical activity in business growth, exploring the broad principles and practices of marketing from a practical perspective.
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