Business Writing Essentials

Precise, persuasive, powerful: Business writing essentials. Whether you want to increase sales, sway sponsors, or encourage colleagues to consider a new perspective—effective communication is crucial.

Are you losing credibility through slapdash sentences, or boring audiences with longwinded language? In business, strong writing is the hallmark of professionalism and essential to standing out.

This course will teach you the art of simplicity—improving your powers of persuasion and increasing overall impact. You will learn to structure documents for maximum effect, create memorable key messages, capture readers’ attention, encourage agreement, and incite action. Ideal for experienced professionals working on high-level communication, you’ll see just how much better your approach can be.

What is covered in the course?

• What does clear, precise, and influential writing look like in my field?

• How can I keep my own communications succinct?

• What tools will help me develop engaging and memorable messaging?

• How can I use structure to improve audience reception?

• What strategies will capture my target audiences’ attention?

• How should I edit my content for persuasive impact?

• What practical techniques will ensure agreement and action?

• How can this knowledge be applied to advanced writing challenges?