Certificate Course in Search Engine Optimization

Increase organic traffic to your website with the aid of our certification program in analyze serps to boost your keyword search. This program imparts knowledge on seo evolution, on-page seo, off-page seo, local seo and technical seo strategy. 

"SEO - pillar strategy of digital marketing gamut. The average salary for an SEO Specialist is RM 4000 per month in Malaysia". Malaysia, a tiny island like a nation is made of two parts that are separated by the South China Sea. It has quite a stable economy with high internet penetration. Internet usage in Malaysia is over 61% and growing, which opens up a host of opportunities in the digital space. Malaysians are now using internet search engines for many of their daily activities. The demand for content and its fulfillment by various service providers is on the rise. 

And so is the need for Search Engine Optimization (SEO) specialists. Many organizations small and big are now hiring SEO specialists to ramp up their businesses and stay ahead of the competition.

It provides in-depth coverage of keyword theory and research, website analysis and conversion optimization. The use of Google Analytics for Search Engine Optimization and SEO algorithm updates by Google is also elaborated upon. The participant will also learn how to employ social signals to drive crawlers and increase website traffic. Learn to stay ahead of the SERP rankings in Google. The budding digital marketer can also understand how an SEO campaign is created.

SEO Course Outcomes in Malaysia

Search Engine Optimization is one of the most crucial parts of digital marketing as most of the website owners and business owners with an online presence are using SEO techniques to enhance their ROI. With a certification in search engine optimization, you can start learning about the basics of search engine optimization and implementing the same. The training is imparted by the best marketing professionals who have hands-on experience in search engine optimization and its tools. 

This course will appeal to professionals interested in a mid-career shift to digital marketing or owners of online businesses. In this course, you can learn about various keywords techniques, keyword optimization, off and on-page search engine optimization, and link building techniques. You also learn to create an SEO strategy that will enable your business to rank higher on Google and other search engines. This increases business traffic on the website.

• How search takes place in the Search engines
• The essence of the Keywords in SEO
• How to discover Keywords with brainstorming and through planners
• Unearth the ground-breaking SEO strategies
• How to blend On-page and Off-page techniques
• Unleashing the power of the content
• Using social signals to drive the crawlers and improve the traffic
• Powerful Link building strategies
• How to rank in the top of SERPs in Google

Search Engine Optimization Modules

Search Engine Optimization certification course in Malaysia helps students to excel in their career by grabbing lucrative jobs. This training helps you to learn and understand the SEO techniques and will be able to apply for the optimization of sites. Students will know about the modules like Keyword research, it is the fundamental of SEO, where the new content can be created by applying keywords. Then Content marketing comes into play. Premium content always attracts visitors and links. Link building is another module as it is one of the factors for ranking. 

This will attract links from other websites. Apart from this, students will be exposed to other modules like On-page optimization, Site Architecture Optimization, and Semantic markup. By learning these current and important modules students will be able to use them for optimization of websites and attract organic traffic. These kinds of modules can be used in any kind of business. By honing the skills students can start their own business and be entrepreneurs.

• SEO & Its Importance
• Keywords Importance in SEO
• Content Optimization
• Understanding the Technical SEO
• Content Strategy
• Link Building- Important Element of SEO
• Local SEO
• Useful Tools for SEO

Search Engine Optimization Trends in Malaysia

• Search Engine Optimization is growing rapidly and if you want your business website to rank higher in the google search engine, effective SEO is a must to attract traffic. Let's discuss a few latest top trends of SEO. Voice Search is one of the most popular trends which is growing rapidly as people are using mobile phones, Google Mini, Alexa devices. They give voice commands to get their content. By this, we can target the audience by guessing the words that they use frequently to search. These featured snippets attract more traffic compared to organic search results. Influencer marketing is an emerging trend.
• Many marketers will leverage influencers for marketing especially in fashion, travel, beauty products, etc. The advantage of influencer marketing is that they engage with targeted audiences. Another trend is the Keyword Trees. Google is constantly changing its algorithms and getting smarter. It can detect relevant keywords that are specifically used with the main bang. Google is focusing on rich and quality content. BERT will rule for a long period. BERT means Bidirectional Encoder Representations from Transformer, SEO marketers use BERT models to be ranked higher on the first page in Google SERP. As every industry is transforming digitally, SEO plays a vital role to draw traffic and improve business.

How We Prepare You

• Additional Assignments of over 40+ hours
• Live Free Webinars
• Resume and LinkedIn Review Sessions
• LMS Access for 6 Months
• Job Assistance in SEO fields
• Complimentary Courses
• Unlimited Mock Interview and Quiz Session
• Hands-on Experience in Live Projects
• Life Time Free Access to Industry Webinars